After a series of poorly selling phones, HTC has adopted an all-or-nothing approach with its latest flagship, the HTC One. Does the One have what it takes to bring the company out of its slump?
Remember when the HTC One was due for a UK release on March 14? Good times! We actually thought HTC was on its way back to the top and Samsung was in big trouble.
HTC needs all the marketing help it can get and chipmaker Qualcomm has announced it will help promote the HTC One in a series of promotional videos.
It’s official — the HTC One is a big hit amongst U.S. customers, says HTC president Jason Mackenzie. How big of a hit?
Faced with unprecedented demand for its Butterfly handset, HTC has announced a second generation of the 5-inch smartphone.
The once upon a time mighty HTC Desire line of smartphones has been tainted by one too many mid-rangers lately, but that can’t stop HTC from refreshing the family with yet another modest duo.
Aside from using negative advertising by throwing unorthodox jabs at Samsung and dropping the “quietly brilliant” slogan, another key tactic employed by HTC to advertise the new One flagship has been focusing on gimmicks.
HTC is changing its marketing approach completely for the HTC One. Gone is “quietly brilliant”, enter “bold, authentic and playful.”
To drum up the interest for the One, delayed in most markets, HTC is kicking marketing into high gear, with new ads and music video appearances.
The oft-rumored Facebook smartphone, the HTC Myst, is trying to get back on everyone’s radar. This time, the phone has been spotted paying the FCC a visit.