Faced with unprecedented demand for its Butterfly handset, HTC has announced a second generation of the 5-inch smartphone.
The once upon a time mighty HTC Desire line of smartphones has been tainted by one too many mid-rangers lately, but that can’t stop HTC from refreshing the family with yet another modest duo.
Aside from using negative advertising by throwing unorthodox jabs at Samsung and dropping the “quietly brilliant” slogan, another key tactic employed by HTC to advertise the new One flagship has been focusing on gimmicks.
HTC is changing its marketing approach completely for the HTC One. Gone is “quietly brilliant”, enter “bold, authentic and playful.”
To drum up the interest for the One, delayed in most markets, HTC is kicking marketing into high gear, with new ads and music video appearances.
The oft-rumored Facebook smartphone, the HTC Myst, is trying to get back on everyone’s radar. This time, the phone has been spotted paying the FCC a visit.
Holding out for the HTC One? Well, HTC has released a statement saying that its next flagship, the One, will be releasing in Europe next week with North American and Asia-Pacific getting the device before the end of April.
Apple’s iPhone carrier deals are under examination in Europe for potential antitrust abuse, although no formal investigation has begun.
HTC shows off BlinkFeed in two new videos posted on its blog. One video shows the way BlinkFeed puts the user in the middle of the action, while the second one demonstrates how easy it is to manage sources.
Panasonic is said to be considering selling its smartphone business, a report in the Japanese press says. What’s even more interesting is that potential customers are said to be HTC and TSMC.