Strong One sales could increase HTC revenues by 55% in Q2, according to forecast

by 2 years ago

After a couple of years of great success in the smartphone business, things have abruptly (but not surprisingly) started going downhill for HTC. The last three months of 2011 and the first of 2012 have been pretty horrific for the Taiwanese, with sales, revenues, and profit all going down massively. However, if we are to trust the company’s latest forecast, it seems that things could well pick up for HTC soon enough, with a second quarter of 2012 expected to bring a 55% increase in revenues. HTC’s predictions might hint towards pretty strong One sales, but should be taken with…

HTC: do you still want to be “quietly brilliant”?

by 2 years ago

I have always been a huge fan of HTC’s devices, right from the introduction of the first Android OS phone, the G1, all the way through to the Sensation series. With the One series just on the horizon, what does HTC have in store? Last year represented a drop in both market share and mind share for HTC, as they acquiesced from their top spot atop the Android podium. Even I was not surprised that HTC squandered its Android-device dominance from years past to the likes of Samsung, which released some exceptional products last year. Sadly, and as was expected,…

HTC One Series to Launch in April, Shows Off Camera Quality [Updated]

by 2 years ago

[Update: Corrected One S availability information, and added details about One V. Thank you, Nicolas] The new HTC One series is part of HTC’s strategy to simplify the branding (and naming convention) of all its Android smartphones. Following a very successful showcase at Mobile World Congress 2012 at the end of February, all eyes are now on HTC to announce the release date of its three new One smartphones – the HTC One X, One S, and One V. Digitimes reported that HTC plans to ship the One series in March, with an initial shipment target of 400,000 units per…

HTC One Series with ImageSense: Blink of an Eye Photos & More

HTC ONE Series
by 2 years ago

Historically, HTC smartphones were well-known for their design and hardware, but in one important aspect, they lagged behind the competition, and that is cameras. While over the last years, models such as the Sensation 4G repaired some of that bad reputation, HTC just couldn’t claim that it offers top-notch cameras on their smartphones. But that’s about to change. To promote the freshly launched One series, including the One X, One S, and One V, HTC put emphasis on two major attributes – the authentic sound (the phones integrate Beats Audio technology) and the amazing camera. And from what we’ve seen…

Finally, HTC Decides to Focus More on Branding – Unveils the “One” Strategy

by 2 years ago

I’m sure HTC fans will remember this image. It’s the HTC 1 concept made a designer called Andrew Kim, who was obviously a big fan of HTC at the time, too. It got picked up by some major blogs, and became quite popular because it was a very interesting design compared to what was on the market in early 2010. It still does appeal, I believe, although it’s made a little outdated by its thickness. Even HTC doesn’t make phones that thick anymore, even though they’ve been lagging behind others in the past, when it comes to device thinness. Where…