Thanks to comScore’s latest report, which ranks platform market share as well as the top five U.S hardware OEMs, the numbers are in for the final quarter of 2012. Nearly 126 million people in the U.S. owned smartphones between September 1st and December 31st, representing a 5% growth from Q3 2012.
On the platform front, Android is still dominating with a massive 53.4%, growing slightly from last quarter by 0.9%. Apple comes in at second place with 36.6%, growing 2% over the past 3 months. Both BlackBerry and Windows Phone continued to decline between Q3 and Q4 falling a few percentage points each.
Besides sheer market share, comScore also monitors [...]
There are many reasons why Android is the most popular operating system around, ranging from its open source nature to its availability to all consumers, regardless of financial capability. Android has been dominating the smartphone market across the world. We know about how Android’s market share in Spain is a whopping 84%, and around 50% in the US. But that number is all set to grow, although slowly, if a new report by Comscore is any indication.
Comscore, an internet marketing research company, has just released a report, which states that 62% of first-time smartphone owners choose Android devices, with 25% picking iOS. Granted, this [...]
Do you happen to have 30,000 friends on Facebook and wonder about which smartphone they use and what they use it for? comScore is here to answer those questions and more. The research firm has released the result of its latest study on key trends in US mobile phone industry, which surveyed more than 30,000 smartphone owners in the country on what handset they use, their platform of choice, and what their mobile habits are.
There’s no change at the top in the OEM market share, with Samsung standing firm as the top phone brand among US mobile subscribers. In Q1 2012, Samsung grabbed a 26% market share, which is a 0.7% increase over Q4 2011. LG is second on the list with [...]
The next time you are caught in a heated debate with your non-Android buddies over which platform is on top, you may want to quote the latest quarterly data on key trends in the US mobile phone industry, which was just released by comScore MobiLens for the period ending January 2012.
The survey reveals that, in U.S., Android OS still holds a commanding lead over other mobile platforms, securing 48.6% of the smartphone market. This is a 2.3% increase from the previous quarter. Taking second place is Apple’s iOS, which grabbed a 29.5% market share, an improvement of 1.4 percentage points. The third and fourth positions are held by RIM and Microsoft, [...]