I have always been a huge fan of HTC’s devices, right from the introduction of the first Android OS phone, the G1, all the way through to the Sensation series. With the One series just on the horizon, what does HTC have in store? Last year represented a drop in both market share and mind share for HTC, as they acquiesced from their top spot atop the Android podium. Even I was not surprised that HTC squandered its Android-device dominance from years past to the likes of Samsung, which released some exceptional products last year. Sadly, and as was expected, this translated into a very mediocre year for HTC in 2011.
It now seems that the company from Taiwan has [...]
When Jimmy Iovine isn’t busy mentoring American Idol hopefuls, the music mogul, who founded and spearheaded Beats Audio, now partly owned by HTC, is hard at work to expand the company’s reach in the industry. According to reports from Business Insider, Beats Audio is but a step away from acquiring a lesser known music subscription service known as Mog.
Rumors have actually been circulating for months how Mog was looking for a potential buyer. Mog CEO David Hyman even admitted that the fledgling music subscription service had been in talks with potential buyers, but also categorically denied that the company was for sale. It appears that the stars have aligned between [...]
As you may know, in August 2011, HTC bought the majority ownership of Beats Electronics, the company that makes the favorite high-end headphones of Dr. Dre, Lady Gaga, and a bunch of other celebrities. Beats Electronics’ business model is simple – create product, get rapper/basketball player/movie-star endorsement, sell like crazy. But when they paid $300 million for Beats, HTC probably wanted more than just a piece of the niche, albeit lucrative high-end audio equipment market. HTC wanted to take advantage of the valuable Beats brand image.
Fast forward to MWC 2012. In Barcelona, HTC launched its new generation of smartphones, the One [...]