Qualcomm no longer thinks 64-bit ARM processors are a ‘marketing gimmick’
October 9, 2013
Qualcomm realizes that 64-bit computing is the future and issues a formal statement retracting comments made by its Chief Marketing Officer calling Apple A7's processor a "marketing gimmick."
64-bit A7 CPU in iPhone 5S a “marketing gimmick,” Qualcomm exec says
October 2, 2013
An exec sees the 64-bit A7 chip used in the iPhone 5S as a "marketing gimmick" from Apple, although the same exec suggests that Qualcomm will also produce such mobile chips in the future.
Apple announces 64-bit processor/OS: Impressive, but not innovative
September 10, 2013
The newly announced A7 processor is a first for Apple, and a real selling point for the speed and power of the new iPhone 5S. With promises of a two-fold processing increase, the “desktop-class architecture” promises to keep the harmonious Apple hardware/software balance intact.
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