According to mobile marketing automation firm Swrve, Android users spend 17 percent more time in any given app due to a greater number of app sessions in the month. The company released their first App Monetization and Engagement Report, which examines the relative rates of retention across platforms using data collected during the month of April.
Android Fragmentation, as seen by the Open Signal team
Open Signal has just released their Android Fragmentation Visualized report, at it has some interesting statistics. The info provided by Open Signal shows eight different Android iterations in use, whereas Apple has three iOS variants.
Apple’s WWDC will be upon us in a few hours, and Apple hopes to reignite a stale iOS, after it has fallen behind Android in recent times. Join us as we take a look at all of the reasons why Android is king of the mobile operating system world.
Study shows Android users spend larger percentage of time browsing than their iOS counterparts
The latest Kantar report focuses on smartphone sales by operating system in the UK, as well as other important global markets. Much to our delight, the survey shows Android has the upper hand against iOS all across the world, from London to Beijing.
Android rules US smartphone sales in early 2013, Verizon prevails in carrier battle
There’s no slowing down the Android juggernaut, no matter the number of the opposing forces (or the magnitude of their efforts), which is once again proven by data released earlier today by Kantar Worldpanel ComTech.
Apple really has a way about them, you know that? Just about everything that comes out is lambasted by the tech company, who defiantly bucks trends in lieu of their status quo. They will tell us they re-invented just about anything, and somehow even the most evident of pre-existing tech is something they created.
ABI Research: Close to 800 million Android smartphones to be in use by year end
Mirror, mirror, on the wall, who’s the fairest mobile OS of them all? You don’t need any kind of magical powers to answer that, but only some common sense and/or access to reports and forecasts from specialized research firms.
Samsung leads Apple in smartphone customer loyalty, Amazon number one in tablets
What can be more refreshing on a boring grim Wednesday morning than hearing about a report that once again confirms Apple’s diamond kingdom is being torn up piece by piece by Android? Nothing, absolutely nothing!