According to mobile marketing automation firm Swrve, Android users spend 17 percent more time in any given app due to a greater number of app sessions in the month. The company released their first App Monetization and Engagement Report, which examines the relative rates of retention across platforms using data collected during the month of April.
Samsung vs. Apple verdict: Samsung to pay $120 million, Apple $160,000
While the iTunes App Store and Google Play are almost at par in terms of app availability and quality, there are still some gaps. What are your thoughts? Which apps are better on iOS, and which iOS-only apps do you want to see on Android, too?
Android gained 8 percentage points in US in the past year, mostly at iOS’ expense
With the release of some smartphone OS market share numbers to the end of March this year, Android is up more than 8 percentage points from 2013 in the US. This brings Android to almost 60% US market share.
The latest Kantar report focuses on smartphone sales by operating system in the UK, as well as other important global markets. Much to our delight, the survey shows Android has the upper hand against iOS all across the world, from London to Beijing.