According to mobile marketing automation firm Swrve, Android users spend 17 percent more time in any given app due to a greater number of app sessions in the month. The company released their first App Monetization and Engagement Report, which examines the relative rates of retention across platforms using data collected during the month of April.
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While the iTunes App Store and Google Play are almost at par in terms of app availability and quality, there are still some gaps. What are your thoughts? Which apps are better on iOS, and which iOS-only apps do you want to see on Android, too?