In Opera’s State of Mobile Advertising report for Q1 2013, iOS topped Android in terms of engagement and mobile revenue. Is iOS the more attractive ecosystem for publishers and app developers?
Android engagement paradox again? Opera says Android ad impressions growing, but more engagement from iOS
Opera’s state of mobile advertising report says Android smartphones are on the rise, but iOS devices still lead the pack in terms of engagement and revenue.
Android engagement paradox explained: why the low engagement rates don’t necessarily mean Android is a bad platform
Android devices are on the rise, but engagement and commerce seems to have plateaued. Here are a few explanations on why iOS still leads in user engagement.
While Android is on the rise nominally in terms of devices sold and in its market share, there seems to be a paradox at work. More and more people are buying Android smartphones and tablets. But the rate of engagement or online purchasing activity is not growing as fast.