T-Mobile has been pushing hard to regain lost ground in the network carrier race in the US, and will be doing so be redefining how the established network carrier system works. It looks like T-Mobile is all set to implement its rumored “uncarrier” strategy that we’ve talked about before, which will definitely shake up our acceptance of the contractual commitments with these service providers that we’ve gotten so used to.
T-Mobile just sent out invites to a press event on March 26 in New York which very interestingly reads, “We’re still a wireless company. We’re just not going to act like one anymore.” EVLeaks tweeted a picture of the invite, which gives us a lot more information about the new strategy which includes -
- No contracts! As the invite says, “We think you should be able to upgrade your phone when you want, and not when you carrier says so.” This definitely makes a lot of sense and is a great move, as the 2 year contract system isn’t suited for the way mobile technology is changing, with new devices releasing in at least a yearly cycle, if not sooner.
- T-Mobile will be the only network to offer unlimited talk, text, and data without the need of an annual contract.
- If you’re worried that a move to no contract would mean having to pay full price for smartphones, don’t worry, because T-Mobile will be introducing new plans to buy devices with just $99.99 down. This is of course, applicable to only “well-qualified” buyers on activation of a new rate plan, so now would be a good time to check that credit score.
Apart from the new strategy, we can also expect T-Mobile to announce the activation of its 4G LTE network in select cities during the event. Considering the fact that T-Mobile will be carrying both the HTC One and the Samsung Galaxy S4, along with its new strategy and growing 4G LTE network, the company is definitely on the right path.
What are your thoughts? Are you excited about the move to an “uncarrier” system? Do you think this new strategy will help T-Mobile compete better against Verizon and AT&T? Let us know in the comments section below.