T-Mobile to become first “uncarrier” in the US, will announce plans on March 26

by: Ankit BanerjeeMarch 19, 2013

t-mobile logo Axel Schwenke/Flickr

T-Mobile has been pushing hard to regain lost ground in the network carrier race in the US, and will be doing so be redefining how the established network carrier system works. It looks like T-Mobile is all set to implement its rumored “uncarrier” strategy that we’ve talked about before, which will definitely shake up our acceptance of the contractual commitments with these service providers that we’ve gotten so used to.

T-Mobile just sent out invites to a press event on March 26 in New York which very interestingly reads, “We’re still a wireless company. We’re just not going to act like one anymore.EVLeaks tweeted a picture of the invite, which gives us a lot more information about the new strategy which includes –

  • No contracts! As the invite says, “We think you should be able to upgrade your phone when you want, and not when you carrier says so.” This definitely makes a lot of sense and is a great move, as the 2 year contract system isn’t suited for the way mobile technology is changing, with new devices releasing in at least a yearly cycle, if not sooner. 
  • T-Mobile will be the only network to offer unlimited talk, text, and data without the need of an annual contract.
  • If you’re worried that a move to no contract would mean having to pay full price for smartphones, don’t worry, because T-Mobile will be introducing new plans to buy devices with just $99.99 down. This is of course, applicable to only “well-qualified” buyers on activation of a new rate plan, so now would be a good time to check that credit score.

Apart from the new strategy, we can also expect T-Mobile to announce the activation of its 4G LTE network in select cities during the event. Considering the fact that T-Mobile will be carrying both the HTC One and the Samsung Galaxy S4, along with its new strategy and growing 4G LTE network, the company is definitely on the right path.

What are your thoughts? Are you excited about the move to an “uncarrier” system? Do you think this new strategy will help T-Mobile compete better against Verizon and AT&T? Let us know in the comments section below.

  • Kevin Lupo

    I am undoubtedly and unequivocally excited beyond belief! This is definitely the right path and the path I want my carrier, T-Mobile, to go. I’m also interested in hearing what the people, like myself, will have the option of doing who already have a contract with T-Mobile.

    • On a Clear Day

      I stopped by a T-Mobile store today to speak with them about the Galaxy 4’s debut. I’m currently with Virgin Mobile, with whom I have had complaints, but it is time to go 4G LTE and to get a really nice phone.

      I love the idea that T-Mobile is taking this approach – finally a major carrier got smart and decided it was time to serve the client’s interest instead of pretending it was actually to our advantage to somehow be forced to feed their cash cows for two years unrelentingly.

      If I were Sprint, Verizon and AT&T I would be concerned. I suppose one could say that Verizon’s network might be worth it – but, really CDMA with no sim card? No way.

  • BrianH

    With the increasing popularity of MVNO’s in recent years, T-Mobile saw the writing on the wall. In embracing the no-contract idea, I think they’ll see a huge increase in their customer base. I’m currently in a 2 year contract with T-Mobile and was looking to get out of our contract as recently as a few days ago. Then I saw a few “uncarrier” articles and am very hopeful I can not only get out of our contract, but stay with T-Mobile as well.

  • williamworlde

    I can only hope that the tri-opoly and their sub-brands here in Canada follow suit soon. “Soon” for us would mean after they have sucked us drier for another three (3) years whilst our beloved CRTC drag their asses reassuring us citizens that they are continuing to protect us! WTF!!!

    There are lots of criminal activities perpetuated in the world by individuals, organizations and even countries upon their own citizens. However, cell phone rates are one of the most heinous in developed countries like the USA and Canada. Thank goodness we have “excellent” human rights track records.

    But, I digress… Hmmm…..

  • Nick Schiwy

    This is really exciting for me, as a person on an at&t mvno because this new paradigm (and their lte network) should attract a lot of new customers to t-mobile meaning that they will hopefully soon increase their coverage area and I, too, could join t-mobile in their quest to be the uncarrier

  • FrillArtist

    Way to go, T-Mobile. Unfortunately, the American lemmings are too stupid to realize the savings from this model.

    • On a Clear Day

      Which lemmings would those be? lol

      American’s appreciate true value as well as anyone in the world. Sure, some of us are like lemmings and buy things like iPhones because “everybody else is so it must be good”. Well, I suppose in part you are correct – but if that is so, that family of lemmings has a lot of relatives in other countries too.

      T-Mobile is the first carrier – albeit pushed in this direction by the failure of the contract model – but the first carrier to actually throw out the rotten core of the cell phone business – the contract model – and cut to the chase; allow people to stay based on the service they are getting. What it means is that T-Mobile will be more responsive to people, rather than less, because people have the freedom to move to another carrier (and get their phones unlocked after a month I was told. Rest assured, when I move to T-Mobile if I am getting fine service I’ll stick with them.

      I think you are grossly underestimating how many millions upon million upon millions of people absolutely, positively hate the contract model and will rush to support a carrier that supports their desires. This success will enable T-Mobile to expand, upgrade and reach even greater heights. It is called free enterprise and it has spelled the death knell for many outdated ways of thinking.

      • FrillArtist

        I say this because I was at a T-Mobile store to buy a refill card for my prepaid plan and this lady was asking how she can buy a $299 device on contract. I thought to myself, you could buy a Nexus 4 unlocked or save a little more and buy another device off contract. Don’t know why people are so stuck on contract.

    • Guest

      Or it could be because T-mobile covers little area when compared to the top 2, AT&T and Verizon.

  • highwood

    I hope this os as good as it sounds. I am ready to dump my Vz contract.

  • Just think when they finally merge with MetroPCS, they’re going to have a HUGE LTE network already in place for them to just switch to TMo. That, with this new “uncarrier” strategy, might put them over Sprint.

  • Tracy Snuffle

    when is the HTC One coming out?! thats alll I want to know! Help!

  • magnifico17

    its definitely the right path to take.give more freedom to customers and pay attention to their desire.all their plans will yield good results