Not terribly long ago, T-Mobile’s CEO John Legere promised that the third phase in the company’s uncarrier strategy would arrive in the fall of 2013. Today Legere fulfills his promise as T-Mobile has announced a special “Uncarrier 3.0” event, which will take place on October 9th.
The upcoming event will kick of in New York this Wednesday, complete with a guest appearance from Shakira, who will perform at a “special event” at Bryant Park. While we don’t know for sure what all the announcement will bring, we have a feeling it will be big – at least judging by the impact caused by phase 1 and phase 2 of the uncarrier initiative.
As you likely already know, phase one saw the death of long-term contracts and phone subsidies for T-Mobile customers. The second phase introduced T-Mobile’s JUMP early upgrade program, which has since been imitated by the other three major U.S. carriers.
Here’s to hoping that phase three stirs the pot even further! Regardless of what the news brings, we’ll be here to cover it, so be sure to check back for more details on October 9th.
What do you think of T-Mobiles’ recent uncarrier strategy, have you been impressed or not? What do you hope to see from phase three?