T-Mobile’s CEO encourages you to break your carrier’s heart this Valentine’s Day

by: Robert TriggsFebruary 14, 2014

Verizon took my money

For most of us, Valentine’s Day usually conjures up thoughts of gifts, flowers, and soppy love letters, but T-Mobile is taking a slightly different approach to the day, by inciting a little heartbreak.

The ever eccentric CEO of T-Mobile, John Legere, has taken to twitter to encourage us all to breakup this Valentine’s Day, with our carriers that is. The advertising campaign is nicknamed “UnValentinesDay”, after T-Mobile’s popular “uncarrier” approach to mobile tariffs.

In a series of tweets over the past 24 hours, Legere has targeted every other major US carrier with a variety of mocking images. So far we’ve seen “Let’s kiss and break up… with AT&T“, “Hey girl, I can’t afford a nice dinner. Verizon took all my money“, “Happy Valentine’s Day. Let’s break up with our carrier“, and my personal favourite, “Let’em down easy and sprint like hell”. Legere then rounded off his night of tweets with a picture of himself enjoying the Winter Olympics with a cigar.

Sprint like hell

To be honest, we probably should have been anticipating something whacky from the US’s most outspoken carrier. T-Mobile already has a reputation for creating some of the mobile industry’s more out there advertising campaigns, earlier this year we saw T-Mobile openly mocking AT&T in various US newspapers, and Legere even personally crashed AT&T’s party at this year’s CES.

Are you in love with T-Mobile’s more brazen advertising strategies, or would you like to see Legere tone it down a little?

  • MasterMuffin

    way off-topic party pooper: I think Valentine’s day is a futile holiday

  • Blac Caesar

    Don’t tone it down.. Keep it up, Legere!

  • wezi427

    When you’re the best you can talk like that, oh wait nevermind.

  • smokebomb

    I love T-Mobile’s CEO. I watched his speech from CES on YouTube and laughed my ass off. The guy knows how to grab attention. As the littlest of the big guys, that’s definitely something you want to do.

    • Ulysses Grant

      Exactly why he is the CEO, he knows how to BS and definitely ripped off its customers.

    • On a Clear Day

      When you are fighting a dangerous opponent – be it a corporation or a country with superior fire power – you must be nimble and quick and move with speed in a way that an 800 pound gorilla would find impossible. T-Mobile is hitting all the major, contract carriers in the “soft spot” they cannot protect nor deny – they still want you to sign away your life for two years for a return that is of major benefit to them – not you. I would love to be in the position the copywriters at T-Mobile are in – the other carriers essentially are sitting ducks waiting to be blown out of the water! No wonder they are having a field day.

  • Kevin

    t mobile suck we all know Verizon is the best affordable prizes. And better converge. Everyone need to switch to verizon.

  • Oli72

    Lol. Great punch lines.