“Would you rather sign a two-year contract or get a root canal?” asks T-Mobile [video]

by: Ankit BanerjeeMarch 26, 2013


T-Mobile today announced its Simple Choice “uncarrier” plans, along with its upcoming 4G LTE rollout plans, while also addressing concerns about the subsidized device rates that consumers enjoy with other carriers, albeit with a 2-year contractual commitment, with its interest-free plans with a small down payment for devices, such as the HTC One or Samsung Galaxy S4, which could be yours for $99 down, followed by $20 a month, all without needing to sign a contract.

Of course, in today’s highly-competitive world, companies spend millions of dollars on advertising and marketing to get ahead, and T-Mobile isn’t going to be any different. Immediately following the announcement of its latest strategy, T-Mobile released a couple of videos that take aim at its competitors, and aggressively denounces the use of two year contracts.

The first, wild west themed, ad just showcases the fact that T-Mobile is the first (and only) network carrier that is willing to do something different, which should also help it move ahead of the pack. Let’s take a look –

The second ad really drives home the point about how people don’t want 2-year contractual commitments anymore, with Jason Jones, who you may know as a “Daily Show with Jon Stewart” correspondent, in his usual aggressive style, taking to streets to ask people the question, “Would you rather sign a two-year contract or get a root canal?” Here it is –

This is, of course, just the beginning of what is sure to be a very aggressive campaign by T-Mobile as it tries to regain some ground against other network carriers.

So, a two-year contract or a root canal? What did you think of the ads? Share your thoughts in the comments section below.

  • Nick Schiwy

    Funnily enough, I’d sign a two year contract with straight talk so I wouldn’t have to worry about possibly getting dropped or something changing about my unlimited data next month but I would probably rather get a root canal than sign that same contract with verizon. I’m very excited about this campaign by T-Mobile and I hope it leads to a greater coverage area so I will feel comfortable switching to them at some point down the road (it would be nice to have coverage at home).

    • monkeypox69

      Nick, FYI, if you have WiFi at home you can connect to T-Mobile’s network over WiFi. It works really well. Most of their phones allow you to do this.

      • Nick Schiwy

        That’s a good point, MonkeyPox ironically I have the one phone that is sold by T-Mobile but does not support their WiFi network service. :) Besides that, I would be a little bit salty if I couldn’t make calls while on the road haha

  • Root canal

  • I cannot wait to get out of my Verizon contract. The first thing I’ll do is go straight to T-mobile.

  • Monji

    We’re having 3 year contracts in Canada you guys are lucky to have 2 year…

  • David

    just hope my reception at my apartment gets better. 1 bar is just bad.