T-Mobile vows to completely end overage charges on its network

April 14, 2014

t-mobile phone store JeepersMedia

In T-Mobile’s never-ending quest to shake up the U.S. cellular service industry, the uncarrier has now announced plans to end overage charges on all of its plans starting May 1st. This means that instead of charging additional fees when you go over your allotted data, they simply throttle the speed of the connection.

While this sounds like a pretty awesome move, it’s really not all that new for the company. Most of T-Mobile’s existing Simple Choice plans are already completely free of overage charges and other ‘surprises’ on the bill.

So what’s the real change here? Basically T-Mobile is killing overages for all of its subscribers across the board, including those still locked into legacy T-Mobile plans. Although this isn’t nearly as ‘exciting’ as last week’s announcements related to a new Simple Starter plan and better tablet pricing, it’s still nice to see T-Mobile continuing to poke the stick at the bear (Verizon and AT&T).

Speaking of provoking the other carriers, T-Mobile’s John Legere has now created a new petition on Change.org calling for the end of overage fees on all U.S. Carriers. Obviously T-Mobile is using this more as free PR and advertising than anything, though we’re sure there are plenty of folks that agree with the sentiment of ending data overages.

What do you think of T-Mobile’s continued uncarrier efforts? Is this a solid way to shake up the industry, or do you feel it’s really nothing but gimmicks and PR stunts?

Comments

  • AlejandroPEaster

    Although this isn’t nearly as ‘exciting’ as last week’s announcements related to a new Simple Starter plan and better tablet pricing, it’s still nice to see T-Mobile continuing to poke the stick at the bear (Verizon and AT&T). http://qr.net/uqAg

  • MasterMuffin

    I’ve had this for years, not a big deal IMO

  • On a Clear Day

    Not a big deal but still a nice touch. High level salespeople call it “removing the roadblocks”. Every sale has natural, built in objections you almost always hear from every prospect – even if they are not too concerned – people still don’t like the salesman to think they are a pushover. The more roadblocks or snags you remove in advance of a serious sales closing sequence, that by having done so means you don’t have to waste time countering an objection – and possibly have the prospect start to cool off – brings you one step closer to making the sale.

    Most salespeople are frankly clueless that such dynamics are
    operating below the surface, but in the hands of a professional who knows how to handle deftly the emotional and intellectual elements of a sale – even one as seemingly straightforward as a device – such incremental advantages mean they will be outperforming their comrades by a margin that makes their fellows wonder -”How the hell does she/he do it? ” The answer of course, as always, is as Hercule Poirot – of Agatha Christie fame – pointed out is in the little gray cells.

  • Lance AKA truthspeaker

    Not a big deal but I love t-mo for these kinds of things. They may not make a big impact in the now but they are definitely forcing regulators and big companies to rethink what is good for this industry so what they are doing now may make a bigger impact in the future. The only thing I hate is all this talk of sprint buying up t-mobile, would be a devastating blow to the wireless industry, and hurt consumers across the he board. Sprint is well known to mimic and copy what att and Verizon are doing and we don’t want that… A sprint with that many subscriptions would just become a new Verizon. We don’t want that… now if t-mobile absorbed sprint and not the other way around then we would be talking but the way it’s being pushed for now is just bad.

    • On a Clear Day

      Sprint is hot for T-Mobile because they know that they are fighting a losing battle that is going to only end one way if they continue on alone – and we are not talkin’ pretty..

      The only hope they have is by trying to somehow suggest it is to T-Mobile’s and “the American consumer’s advantage – in a Hail Mary try to save their neck.

      If T-Mobile and Jon Legere are smarter than smart – which he definitely is – they will wait until Sprint is on the ropes, gasping for breath about to be knocked out and buy THEM – at a firesale price. It is called capitalism ;survival of the fittest – not keep the week from falling and allowing them to continue to screw up – like General Motors. I bet the families of the 13 per killed by their little ignition problem that their incompetent management structure – which Obama allowed to stay in place intact – wish the company had died it’s more than well deserved death before their loved ones paid the ultimate price of placing their trust in the wrong place.

      Sprint is not competitive and isn’t likely to ever again be. T-Mobile is and getting more so by the day. They may not yet be a threat yet to AT&T and Verizon – give them some time – they will be.
      Sprint is not competitive ;T-Mobile is and getting more so by the day.

  • miller99

    Not a huge deal for newer customers, but for those of us still on a legacy 5gb/100minutes/Unlimited Texting this is a big deal. Now I will be paying $30 for a truck load of data and unlimited calling.