It looks like T-Mobile USA is getting proactive in their attempts to mitigate the quarterly loss of postpaid subscribers. The number four mobile carrier in the nation has announced a new pricing structure for their prepaid mobile broadband service that should give customers a better bang for their buck.
T-Mobile lost 510,000 contract customers last quarter, so finding other ways to stay competitive has become a priority for the company. They gained almost 250,000 prepaid customers and 262,000 mobile-to-mobile customers during the quarter. While promising, it seems they are banking on the new pricing structure to further jumpstart the growth of prepaid customers.
T-Mobile’s new prepaid mobile broadband service will start at $15 for use of their HSPA+ network. The new packages look like this:
The old pricing structure included a $10 per month 100MB plan, a $30 per month 1GB plan, and a $50 per month 5GB plan.
T-Mobile’s prepaid mobile broadband service allows you to pay for rate plans in advance for HSPA+ data access. The new plans will allow for the ability to auto-refill your account if you hit your cap and need more data. What are these plans for? They are intended to be used for devices other than phones, such as tablets, laptops, and mobile hotspots.
The new plans will be available on May 20 at T-Mobile retail stores and other dealers.
These new prepaid plans appear to be an intriguing option for anyone doesn’t want to get locked into a contract. Does prepaid mobile data with more pricing options sound interesting? Would it make you consider using T-Mobile for mobile broadband? Let us know what you think.