T-Mobile announced their “boldest move yet” yesterday. Dubbing the program “JUMP!”, T-Mobile is furthering their uncarrier plans by allowing customers to upgrade their device twice a year. Frankly, it’s an awesome way to attract customers, and it’s something that’s never been done before among the big four.
Of course, they’re going to need to market this new program to really get the word out there, and they’re doing just that. T-Mobile will be airing a few ad-spots, that are perhaps their best ads yet. You can check all four of them out below: