Waiting for the end of a two year contract before you can ditch that old handset can be a frustrating experience. It’s even more annoying to find out that a better smartphone launched just a few months after you signed a new contract.
Well those days may one day be behind us, as T-Mobile is contemplating a new “anytime upgrade” club.
This new concept could allow customers to upgrade their handsets up to twice a year in exchange for a “very small” membership fee. Nothing is set in stone yet, and it’s not known whether this fee will appear as either a monthly or annual subscription. T-Mobile is also thinking about throwing in some insurance for your smartphone with the optional club membership, so it could be a phenomenal deal for smartphone enthusiasts.
I can see the “anytime upgrade” club being a hugely popular option for consumers who are really into their tech, especially considering how many high end handsets are released each year these days. But swapping handsets every six months certainly isn’t for everyone.
Hats off to T-Mobile though, first introducing simplified data plans this month, and now contemplating ways to offer consumers more choice when it comes to handsets. T-Mobile is certainly trying to become more consumer friendly, and I can’t fault the company for attempting to innovate.
Like I said though T-Mobile hasn’t finalized anything yet, and this concept may never actually be implemented. Never the less, I’m interested to hear your opinions on the idea. Would you happily pay a little extra each year on your contact in exchange for more regular handset upgrades?