T-Mobile has been introducing a lot of changes in its attempt to make a comeback in the network carrier scene in the US. The company kicked things off a year ago by undergoing an “image re-branding,” to show that their “slower” HSPA+ network was as good as 4G LTE networks from other carriers. Since then, the company has also jumped on the LTE bandwagon, and has launched services in a quite a few cities recently. With a new CEO at the helm, T-Mobile is far from done with its makeover.
In a market in which the primary method of getting a phone is via a 2-year commitment with network carriers, T-Mobile has decided to go the other way with its soon-to-be-unveiled “uncarrier” strategy. According to rumors picked up by the folks at TmoNews, these are the main changes we can expect:
- No more contracts! Existing customers will be able to finish out their contracts, or upgrade their device with no contract, but there won’t be the 2-year commitment. No contract also means no early termination fees!
- Of course, the catch is when it comes to the device itself. You’ll have to buy the device outright, or through a new device installment plan that T-mobile will introduce, which will be around $30/month. Opting for the installment plan means a down payment of just $99 (or less).
- The brand imagery itself will stay unchanged, but we may be hearing a lot of the term “Dual 4G,” to highlight how T-Mobile’s HSPA+ and LTE networks are both capable of LTE speeds (at least, LTE speeds available from competing carriers). This aspect of the marketing strategy will likely continue for as long as it takes the company to rollout its 4G LTE network completely.
A contract-less system is something that a lot of consumers want, and it’s great to see T-Mobile take the initiative. Granted, we’ll have to wait and see whether such a move will be enough for the company to move up in the network carrier race. Also, at this point, I’m not sure if this means that devices will be sold unlocked by T-Mobile or whether that is still going to be an issue.
The official announcement could happen this week, and possibly even later today, says TmoNews with the new policies going into action from March 24. Stay tuned as we find out more!
What are your thoughts? Are you looking forward to a contract-less mobile world? Do you think the “uncarrier” strategy will work for the company?