Yesterday T-Mobile took the lid off phase 4 of its uncarrier initiative, providing a way for families to leave other networks for T-mobile without having to worry about paying off the early termination fees – as T-Mobile will foot the bill. Being the fun company that T-Mobile is, they not only are unleashing you from AT&T, Sprint and Verizon, they’re also helping you compose a ‘break-up letter’ explaining why you are ready to move on and jump to the uncarrier.
Once you’re done putting together the letter you can send it to your carrier and/or share it directly to your favorite social network. Heck, you can even download the letter and print it off, if you so choose. Of course the tool is really more for fun (and marketing) than anything, but we don’t doubt that there are folks that will end up sending these letters off to their former carriers when they make the jump.
While part of T-Mobile’s recent success is that they’re willing to think outside of the box, there’s also no denying that the uncarrier is a bit of a marketing genius. To give the tool a try for yourself, you’ll want to head on over to their Facebook page. What do you think of T-Mobile’s recent uncarrier strategy? Are you a fan or not?