Survey says people don’t want to switch mobile phone platforms

September 12, 2012
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    Chances are that if you own a phone running Android or a phone running iOS, when it comes time to getting a new phone, you’re probably going to stick with the platform you’re familiar with. This doesn’t necessarily mean the platform you picked in the first place is any good, it just means that you’ve already invested time and energy into learning one particular operating system, and you can’t be bothered with figuring out something new. A company called CouponCodes4u recently surveyed 2,371 smartphone carrying Americans between 18 and 35 years old and asked them whether or not they’d consider switching to Nokia’s new Lumia 920. The answer? 52% said no way, 35% were on the fence, and 13% said it depends on the price.

    Which smartphones did these people own? Not too surprisingly, nearly 40% had an iPhone, 31% had an Android device, and the rest were rocking a BlackBerry. Now, admittedly, this survey was mainly about the Lumia 920, but we still can still learn a lot about consumer interests from the data gathered. CouponCodes4u says the Lumia 920′s most attractive feature isn’t the design, nor the camera, but the fact that it can work with gloves. Only half the people in the study say they’re interested in the camera, which is actually quite a bit more than we were expecting. We know photography is more popular now then it’s ever been before, but we thought a majority of people still don’t care all that much about snapping pictures with their mobile phone.

    Nokia is trying really hard here to become the “third ecosystem”. Competition is good, and we welcome it, but the odds are most definitely stacked against them. Android is moving at a pace that’s blowing people’s minds left and right, and the new iPhone, scheduled to be announced in less than eight hours, is going to attract the people who were holding out for 4G LTE support.

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    Comments

    • http://www.facebook.com/octubre1987 Alejandro L. Zuvic

      You don’t say…

    • shozab

      Thats really true

    • MasterMuffin

      I would change to lumia 920 if I haven’t already bought sgs3… if lumia would have come the same day as sgs3 came, I would have bought nokia because I would have still had my sgs2 to play with and flash stuff :)

    • Bruce Gavin Ward

      in the past, i used to use a Nokia expressMusic, and a PalmTI; As support for meego, which showed potential dissolved, i saw the writing was on the wall. And as Palm collapsed to oblivion, i wanted to combine everything into one device i switched to googleAndroid, which offered all of what i needed and showed the best longterm potential [also it did not lock me into an expensive closed system driven by commercial greed].
      i am 70, but embrace change (for the better).
      It would be interesting to see the choice of each of these groups broken down re: willingness to switch to Nokia; by age, gender, and current phone system in use.

    • Gsq

      Hahaha. Here in Singapore, the “gloves feature” is useless since it’s hot all year round.

    • Andrew Mezzi

      Granted, my only experience with it is playing with it in an AT&T store, but I really like WP7, and I’m sure WP8 is better. I prefer Android, but if it didn’t exist, I’d happily buy a Windows Phone over an iPhone.

    • Joe

      The one reason I would consider switching is because of Google’s decision to thumb in
      the eye every Android user running an OS less than ICS to install
      Chrome. Google has given Chrome to iOS users but not to Android users
      running Gingerbread and below. If I’m not mistaken Chrome is a Google
      product (sarc). Thousands of users have Android devices that they cannot
      upgrade to ICS with, yet Chrome is backwards compatible with iPhone
      models that are just as old by virtue of the fact that Apple seamlessly
      upgrades its phones to the same OS. While Apple has significantly fewer
      phones to keep compatible in comparison to Android phones, the fact
      Google has allowed the carriers to keep models below ICS, and then
      decided to force Chrome to install only on ICS+ devices really pisses me
      off.

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