Here’s to the crazy ones, indeed! Reminiscent of how an iconic ex-CEO once attempted to voice-over an advertisement for his company’s product, Microsoft’s latest Windows Phone 8 ad screams of self-promotion. But this is a different Steve, altogether — someone who does not exactly generate a Reality Distortion Field like the late Steve Jobs. Microsoft’s own Steve Ballmer has narrated Redmond’s latest Windows Phone 8 ad, with highlight on the personal touch.

Steve talks about taking advice from all sorts of folks, from his wife, to his Microsoft colleagues, and even Bill Gates himself. But Ballmer’s own advice: get a Windows Phone.

The ad puts a highlight on communication as a central part of Windows Phone 8 (hey, it’s a phone, after all!). This includes the live tiles on the home screen showing messages and the number of Skype calls and emails.

The ad is pretty straightforward, and does not have any allusions to how groundbreaking their platform is (like Apple’s Think Different ads). Apple eventually went for another voice-over in their “crazy ones” ads, a spot that eventually went to Richard Dreyfuss. Will Microsoft eventually hire other voiceover actors, too?

Check out the video ad below.

J. Angelo Racoma
J. Angelo Racoma has written extensively about mobile, social media, enterprise apps and startups. Angelo develops business case studies for Microsoft enterprise platforms, and is also co-founder at WorkSmartr, a small outsourcing team that offers digital content and marketing services.
  • The Calm Critic

    Oh I will Steve. Just let me know if it’s gonna be phablet like 5.5″. Something that can drive a Note 2 up the wall.

    *looks around at available options*

    Not yet? No? Nothing? Oh well… My i9100g right now on CM10 are doing just fine ty.

    • AnoMieS

      I really do not understand what you are saying. However, Microsoft surface is interesting.

      • The Calm Critic

        Surface RT? No not doing it for me. IMO that just got owned by the Nexus 10, future Note + Tab and hell the latest Chromebook even. Surface Pro on the other hand are something to look out for but only because I’m rooting for x86-64 tablets to happen. If batt life for those pans out, Linux distros will come along w/ some crazy Android or Chrome OS ports.

  • Lol @ Richard Dreyfuss. Of course the bad guy in every movie does the Apple voice over. They should’ve gotten Jeremy Irons to do it, nothing says “I’m a bad guy” like the voice of Scar from the Lion King :P

  • Level380

    Simple answer…. NO….. long answer….NO

    • The Calm Critic

      Final answer? ;o

      • Level380

        Final answer is still NO! :-)

  • George Kougianos

    I actually thought this a great advertisement for the platform…it intrigued me!

    The big BUT is the fact that Steve Ballmer should have left himself out of the picture. The “this is MY new phone” line he boasted at the end turned me off completely for some reason…

    Nevertheless, the rest of the ad was a step in the right direction for Microsoft. Now, I am personally a “Google Guy” for life…..but Microsoft has a UI that I really like aesthetically.

  • sliders7

    nope… never

  • raindog469

    Well, there’s 46 seconds of my life I’ll never get back. At least “developers, developers, developers, developers” was funny.

  • Alberto Rezende

    I want to test Windows phoneeee !!! :)

  • cynicist

    I really like their tiles UI. One thing I would really like to see in stock android are badges/counters on apps. I think it’s useful to see what source you are getting incoming messages from without having to use the notification shade.

    Unfortunately for Microsoft I really dislike how their company operates as a whole and how they treat their users. I think they are finally getting some interesting tech to compete with the bigger players in the mobile industry (skype, skydrive, etc) but without trust that doesn’t mean much.

  • red zebra

    Sure, Steve, right away! Just gimme your credit card details!! :-P

  • RaptorOO7

    I have to say WP7 was not as crappy as some would say, I did use one for a while as an in between phone (backup) but sold it off recently. I actually think WP is even easier to use than iOS so Apple can cram that claim in the juicer.

    As for getting another one, no thanks I am getting the GN2 from Samsung instead, but I do think WP will get traction and push RIM into the abyss.