To say we were surprised to see LG having a very quiet IFA 2012 smartphone showing would be a huge understatement, especially that the Optimus G “beast” was officially confirmed just days before the Berlin tech expo’s start.
Some of you might have started to get annoyed at all these claims for “the most powerful” smartphone coming from right and left, but the Optimus G really did look like something special. It was only the second handheld confirmed to come powered by the new Snapdragon S4 Pro platform, after Xiaomi’s Mi2, and, unlike the Chinese phone, this was clearly a “monster” designed for the Western tech world.
So why did LG choose not to brag around with the G over in Berlin? Well, it might have had something to do with a new video teaser which popped up on YouTube and that could be the start of an exciting marketing campaign.
The 45-second long clip is truly different from anything we’ve seen before, showing just a short glimpse of the actual phone advertised. Instead, LG seems to be trying to make the teaser viral by filling it up with “revolutionary” messages.
That is clearly an original approach, but will it really catch on? The video’s message seems like something you would expect from an Anonymous-made clip, so we can see rebellious youngsters being drawn by it, but will they really make the connection with the phone?
LG tells us that “we live in a world of limits” and that we should start “saying no to no” with the Optimus G, the first of an all-new, redesigned series and the road-opener to a world where everything “you thought was impossible will be possible”. Those are some pretty bold claims, but we would expect nothing less from a “fellow” that is looking to undercut the Samsung Galaxy S3, HTC One X or Galaxy Note 2 with mostly raw power.
Can it do that? It’s still difficult to say, but what is clear is that we have on our hands a nice little teasing video for the Optimus G which might just have some viral “juice” in it. Check out the clip below and also the G’s spec sheet (or at least the parts we know of right now).