Sprint hopes to attract the 5-year-old consumers with the WeGo

by: William Neilson JrApril 17, 2014


Apparently, the cell phone industry is now trying their best to tap into the emerging market of… 5-year-olds? On Friday, Sprint introduced the WeGo, which is a cellphone that is designed for kids from the age of 5 to 12.

The design of the phone is straightforward. There is one button on the front for making calls, two buttons on the side for scrolling up or down through approved contacts, and a “ring on a string” which the child can pull if they feel like they are in trouble. Once the child pulls this string, the phone sounds an alarm and immediately sends the parent a text. When the parent calls the child back, the phone’s microphone and camera are immediately activated.

If your 5-year-old is in a car that is going above the speed limit? The parents of the child will know automatically! An accelerometer in the phone can even let you know if he’s gotten out of bed in time for school. It also allows a parent to set up “geofences” in multiple locations and get text alerts when your child enters or leaves one.


The phone costs $120 plus $10 a month for 1,000 minutes of talking and 1,000 texts. Because there’s no keyboard or keypad on the device, the text messages are limited to 50 preset phrases like “I’m at home,” “I need a ride,” or “Call me, please.”

This is not the first time that children have been targeted specifically by carriers. Several years ago, Verizon introduced the Firefly Mobile. Later, Verizon offered the LG Migo, a similarly basic and colorful handset.

  • Just give them an iPhone!

    I’m still always a bit freaked out when I see a kid under 4 years old messing around with a phone and knowing exactly what they’re doing.

  • …if anybody buys this, my first impression of them would be that they are spoiling their kids.

    Give me five good reasons why a five year-old would need a phone. Playing games is not a valid reason.

    • I have 4 kids ages 16, 11, 6, almost 2 the older 3 have phones (Moto g’s) the youngest has an ipad 2. But my kids are not spoiled. The older three do chores to pay for their bills. And yes my 6 year old needs a phone she has dance and ballet plus gymnastics and tumbling. And stay over at friends houses. Just because you are a Ludite or cheap doesn’t make my kids spoiled.

      • Oh, I don’t know. I’m 13, and have three sisters younger than me, none with a phone.

        They go to dance classes, abacus classes, and one of them is signing up for art. Never did any one of them require a phone.

        And keep in mind, I said “first impression”. If your kids do chores and stuff (I do!), my thinking of you changes drastically.

        And please don’t call me a Ludite or cheap. I don’t know what the first one is, but it’s probably bad. And we all know nobody likes to be insulted.

    • Mike Reid

      This phone does not appear to be able to play games. It’s not even clear if it’s Android underneath, or just a dumbphone.

      Reading the article, the answer implied is “safety”. I have no opinion about how well it works for “safety”, but that’s the marketing message here.

  • Kash Gummaraju

    Really $120? You can buy a Moto G for that price