New Xperia Z commercial is an all-star reunion of Sony’s classics [video]

February 26, 2013
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    Sony-Xperia-Z-ad-walkman

    Sony has been churning out electronics and gadgets for decades, many of which have helped shape a generation or two. Hoping that its latest flagship smartphone, the Xperia Z, will join past iconic devices in the Hall of Fame room, Sony has enlisted some its biggest and most memorable tech offerings for the phone’s TV commercial.

    While you may not have personally used these devices, the names are likely to ring a bell. From the Trinitron color televisions to the cassette-based Walkmans – they’re a nice reminder of the innovations that Sony has brought to the world.

    Amidst the cameos from the old-timers, including the PlayStation gaming console, the company manages to showcase one of the Xperia Z’s coolest features as well. Without spoiling anymore of the ad, Sony has effectively demonstrated the waterproof feature of the phone by pairing the scene with stunning imageries of the paint-splashing Festival of Colors in India – with David Bowie playing in the background.

    We have to say that we love the production, but what do you think of the Xperia Z’s latest ad?

    Comments

    • Zach Armstrong

      Nicely done ad

    • MasterMuffin

      Love this ad, I’ve had Sony televisions, all playstations, few Sony videocams, VHS and DVD player and so many other stuff I can’t even remember! This brought many nice memories :’)

    • tBs_Battousai

      it does look like a nice phone but i’m not sure I can be temped away from a nexus device at £280 that will get the latest updates as soon as they come out vs a £500 phone that may or may not get updates once in a while…

    • http://fireman.coclydesign.com/ Alexis C.

      I hope they get carrier support like the S3, else this phone is DOA. I’m hoping verizon gets it, time to ditch this Razr M

    • sxs

      very beautiful and thoughtful ad!
      I hope Sony spend a GROSS amount this time on marketing (which is quite dull for XZ till now, at least in Germany)

    • tkaiz

      all their xperia ads on the youtube channel are insane..
      just wonder how much they are broadcasted on tv.. not seen anything here in Sweden though..

    • Filip Justin

      Good ad.. unfortunately we won’t see many people buying this device.. 1st-price, 2nd-marketing, 3rd-software tricks..

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