Video: UK operator Three uses a baby to advertise Sony’s new rugged Xperia Z

February 23, 2013
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    Sony announced two new phones last month at the Consumer Electronics Show. One called the Xperia Z, the other called the ZL. They’re both the same device, except that the first one, the Z, is dustproof, waterproof, and just plain everything proof, whereas the ZL is not. The UK operator Three wants to show those ruggedized features off, so what better way to do that than to give the device to a baby?

    The ad is cute, we’ll admit that much, but it doesn’t really show off anything the device does. Maybe being waterproof is enough to sell a device? For us it isn’t. In fact, we’re more keen on the Xperia ZL, mainly because it has a smaller body and there aren’t any flaps on the ports. Do you have any idea how infuriating life would be if you had to do and undo a flap every time you wanted to charge your smartphone?

    While we’re on the topic of Sony, let’s talk about what they might announce in a few days at Mobile World Congress. Rumor has it that they’re working on a 6.44 inch tablet with a 1080p screen. That sounds ridiculously big, but then again there are rumors that Samsung’s third generation Note will have a 6.3 inch screen.

    Several people here at Android Authority have the 5.5 inch second generation Note, and we’re already having a bit of trouble fitting it into our pantaloons, but hey, you never know, maybe 6+ inch devices will become the norm at some point?

    Other than said previously menetioned tablet, we can’t really think of anything else that Sony might show off. Everything that was “special” was revealed over a month ago, which is kind of sad, because these days all anyone wants to talk about anymore is the One or the Galaxy S4.

    That’s what Sony gets for wanting to be “first”.

    Comments

    • hurric

      haha awesome..baby really cute..sent it to my gf she’ll melt with adorableness

    • Walter van Lille

      Can’t help but laugh at that final comment. So Sony should have gone second? That’s worked well for them in the past right?

    • MasterMuffin

      6,44″ tablet isn’t big, it’s small!

    • Filip Justin

      Funny commercial..

    • kkk

      i dont want 6.33″ phoneblet :(
      dats beyond the phoneblet world..

    • RediPonto

      Do you have any idea how infuriating life would be if you had to do and undo a flap every time you wanted to charge your smartphone?

      Do you have any idea that Z is shipping with charging dock and wireless charging capability?

      • Stefan Constantinescu

        The Z doesn’t do wireless charging. Get your facts straight.

    • Jesper_SB

      Total awe… :-)

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