Sony LT29i, also called “Hayabusa” has been in the news for a few months now as the upcoming Sony flagship smarthpone. The actual market name of the device has been hidden so far, though, and it looks like it's going to be named the Sony Xperia TX. The X in the name probably means the superior version of another model, say the Sony Xperia T. At least I hope that's what it means, because otherwise, their names are starting to become a little confusing (SX, GX, TX).
Just like HTC prior to the One series, Sony needs a strong brand name for a flagship device, like the iPhone or Galaxy S. This results in better name recall, which means people can easily remember the model name, expect a new launch year after year, and keep scouring the web for the upcoming version when they intend to buy one. That's how both Apple and Samsung built their strong phone brand names and why they get millions and millions of people interested in buying the new version once launched.
If Sony does that, and keeps putting cutting edge specs on its phones while continuing to impress with their design, then sony might actually make a comeback in the phone market.
The Sony Xperia TX “Hayabusa” is expected to have the following specs:
Sony will hold an event on August 29, a few days before IFA, and on the same day as Samsung. The company will be unveiling their Sony Xperia TX, Sony Xperia LT25 and their Xperia tablet. If you like Sony devices, make sure you don't miss any of the Sony-related news that day.