By Andrew Grush March 8, 2013 43 35 63 1 On the fence about switching over to Android from an iPhone? Sony is now making it easier than ever to switch to their latest handsets using their new Xperia Transfer feature for PC Companion and Bridge for Mac.Advertisement While Xperia Transfer obviously won’t be able to port your iOS apps, it can bring over your contacts, text messages, calendar appointments, notes, browser bookmarks, photos, videos and music from iTunes. How does it work? You launch iTunes on your PC or Mac and perform a back-up of your phone’s important content. After that, Mac users open up Bridge and PC users open up PC Companion. From there you click on the Xperia Transfer feature and follow the directions onscreen. Sony certainly makes the process seem like a piece of cake, but remember things probably can and may go wrong when transferring. Still, a tool like this is a lot less of a headache than having to do everything manually. Sony phones that are currently compatible with the new feature are the Xperia VC, Xperia V, Xperia T, Xperia TX, Xperia TL, Xperia Z and Xperia ZQ. This isn’t the first time a vendor has featured software or apps that aim to attract iPhone users by simplifying the switch, as seen with Easy Phone Sync when the Samsung Galaxy S3 first launched. Sony might be one of the best fits for Apple users considering jumping ship, though. Arguably one of the reasons iPhone users stick with Apple’s smartphone is the quality design and killer aesthetics, something that Sony also takes great pride in. With the Sony Xperia Z attracting tons of attention right now, the release of the Transfer Feature seems like more than just good timing. Any iPhone users out there considering a Sony device? Did this help make up your mind? 43 35 63 previous postLG Intuition update rolling out, users experiencing major problemsnext postThe Friday Debate: Which new mobile OS has the best chance of catching on?