New Xperia commercial uses teenage romance to promote NFC (video)

May 27, 2013
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Sony Xperia TV ad

The new Xperia TV ad shows one thing: love is in the air for Sony, too.

It’s hard to say whether it’s because spring is still here or it’s just a trend, but love seems to be a very common theme for tech ads these days. You may remember Samsung’s recent musical short film/ad, called “Love Story”. It used the context of a love story to showcase some of the Samsung smartphone’s most compelling features.

Now, this new Sony ad uses a similar recipe, but it focuses on a single feature: NFC and the way it can be used to share music with other compatible devices. So, we have a teenager that wants to confess his love for a girl, and, luckily for him, they both have their Sony smartphones and headphones around.

The ad is quite cute, especially thanks to the two actors, both very natural in their respective roles.

Here’s the video, for you to enjoy.

Which one of the two love stories is your favorite? Samsung’s or Sony’s?

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