Sony seems to be getting more aggressive in the U.S. market. It’s a territory that Sony needs to conquer if it wants to get truly worldwide recognition for its phones. The company is now planning to introduce three more handsets in the U.S. from low- to high-end models: the Sony Xperia Acro S, Sony Xperia Tipo Dual and Sony Xperia Advance.
The Sony Xperia Acros S is the high-end handset, featuring Android 4.0, a 4.3-inch LED-backlit HD display, HSPA, Wi-Fi 802.11 b/g/n, DLNA, GPS, Bluetooth 3.0, Sony Music Unlimited, PlayStation Certification, xLOUD entertainment, 1.5GHz dual-core processor (probably Qualcomm S4), 1GB of RAM, 16GB of internal memory, 12MP rear camera with 1080p video recording, 1.3MP front-facing camera, MicroSD, and an IP57 certified case (dust and water resistant). The last feature plays right into a trend I’ve been expecting for a while, with phones becoming “ruggedized” by default instead of rugged handsets becoming an independent niche in the phone market.
The Sony Xperia Tipo Dual is a phone that is compatible with another trend I hope to see accelerating in the near future – ability to use dual SIMs in the same phone. It also comes with Android 4.0 out of the box, and features a 800Mhz processor, 512MB of RAM, 3.2-inch HVGA screen, HSDPA, Wi-Fi 802.11 b/g/n, GPS, 2.9GB of internal memory, a 3.2MP rear camera, MicroSD card support, and a 1,500mAh battery – specs clearly meant to serve the low-end of the market.
The Sony Xperia Advance seems to have mid-ranged features, although with one main disadvantage: it comes with Gingerbread out of the box, which is kind of ridiculous having on board almost one year after ICS launched. The good news is that it will get upgraded to Android 4.0 later this year. Here are the specs: 3.5-inch HVGA display, HSDPA, Wi-Fi, DLNA, GPS, 1GHz dual-core NovaThor U8500 processor, 512MB of RAM, 8GB of internal memory, MicroSD, and a 5MP rear camera with LED flash and 720p video recording.
Sony plans to introduce these phones in U.S. stores as unlocked devices, which will only be compatible with AT&T’s 3G network. Since they are not going to be subsidized, I don’t expect them to make a very big splash in the U.S. market, but it’s nice to see Sony is trying to build brand recognition in the region.