Sony hits a milestone: 10 million Xperia devices sold last quarter

by: Bogdan PetrovanOctober 31, 2013

sony xperia logo

We’re fans of Sony’s devices here at Android Authority and we root for the storied Japanese company to show that it can make it big in the mobile industry. The good news today is that Sony seems to be on the right path, with another quarter of growing device sales and revenue. However, in absolute terms, the growth is not that impressive.

Sony released its earnings results for Q2 of fiscal year 2013, which is the three months period ending on September 30. At a global level, the company had to cut its profit estimation for the year, from roughly $500 million to the equivalent of $300. Units like cameras and TVs, once Sony’s bread and butter, continued to decline, but the losses were offset by the sensor business and the mobile unit.

Sony managed to sell 10 million Xperia devices in the July-September period, compared to 9.6 million in the previous quarter, and 8.8 million in the same quarter of 2012. That’s a steady growth, though not a spectacular one. Despite the relatively small jump, Sony racked in almost 40 percent more in sales than in Q2 2012, thanks to the favorable exchange course and an increase in the average sale price of its devices.

It’s worth noting that Sony only got to sell its newly launched flagship, the Xperia Z1, in a handful of markets in Q2 2013, so it’s likely that the current quarter will bring a more substantial growth.

The Japanese company maintains its goal of selling 42 million units in fiscal year 2013, which seems quite doable at this point. Many reviewers, including our own Joshua Vergara, appreciated the Xperia Z1 for its great design, build quality and specifications, and, if this sentiment translates into sales, Sony maybe in for a merry Christmas this year.

  • professorpasta

    I had an unlocked SP. As other reviews said, it definitely lived up to it’s expectations as the best midrange phone, very solid. I would have kept it too, if Google had not dropped Nexus 4 prices.

  • Benjamin

    Proud to be one of the Xperia users. Holding a Sony Xperia ZL ;)

  • GasparIPerez

    Am I wrong or has the Galaxy S4 sold 40 million units so far? If I’m right, damn, Samsung sells more than it should. I’m a Samsung S3 owner btw.

  • Kassim

    Are Sony’s new profit estimates for the year really “$300” or should that read “$300 million”?

  • Mokhtar Mouhib

    Proud to be a z owner and.soon z1, and i.get z2 too, simply i loooove sony devices

  • shehab6003

    So happy for Sony, providing well-built authentic phones.

  • Jack

    Sony is doing very good now. The Xperia Z1 has some great specs, but the upcoming Sony Xperia Z2 will be a serious danger for the Galaxy S5.

  • Guido

    Damn, the announced specifications today at MWC for the Sony Xperia Z2 are just wicked :D. I want one!