Sony single-handedly raises the bar on product placement with a new James Bond promo

by: Joe HindyOctober 23, 2012

Product placement in cinema has been around for awhile. Among the first to have product placement was the 1927 movie Wings, where Hershey managed to drop an ad. Since then companies have spent dump trucks of money to promote their products in TV and movies. It appears as though Sony may have taken a liking to this whole product placement thing.

Sony has raised the bar with their intimate dealings with the latest James Bond flick, Skyfall. Even though the movie is getting its Royal World Premier later this evening, they are still releasing promos to help get people excited about the film. They don’t really need to. It’s James Bond, his awesomeness promotes itself.

There is at least one very obvious placement toward the end of the promo of the Sony Xperia T. That should come as no surprise as the Xperia T can be found in any Google search by searching for the James Bond Sony phone. Along with that are a plethora of others.

So with this new commercial we’d like to re-issue a challenge from the Xperia Blog. It’s quite simple. See how many Sony products you can spot in this one minute, two second promo. Sony makes absolutely no attempts to hide anything, so it shouldn’t be hard. We even gave you the first one, with the Xperia T reference. How many did you spot?

  • MasterMuffin

    ****TYPO ALERT****.
    You wrote skyfire and I’m pretty sure that it’s skyfall. .. :)

    • Hahaha thank you for catching my little faux pas. It has been fixed :)

  • FxBreaker

    Classless Sony…I can understand the phone but do all those monitors seriously need their logo on them?

    • MasterMuffin

      Yes :)

  • To be fair, the James Bond producers don’t accept money for product placement. What they do is exchange the product placement for X number of dollars in advertising, featuring the product and, more importantly to the James Bond franchise, the film.

    The products get free product placement and the film gets oodles of free advertisement. Kind of a win, win… but it leads to absolutely massive — and sometimes silly — advertising campaigns.

  • IncCo

    I like how they basically focus on the sony brand on the monitors instead of whats going on in the monitor itself.