Sony Honami teaser image posted ahead of official announcement

August 22, 2013
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Sony

The Sony Honami Android flagship smartphone will be announced on September 4, a few days before IFA 2013 starts, but Sony has already posted a teaser image showing a part of the handset.

We’re looking at the power button that’s placed on the side of the device, just like on other mobile devices from the company, including flagships like the Xperia Z, Xperia Tablet Z and Xperia Z Ultra.

The short tweet seems to confirm that the image indeed shows the Honami. First of all, Sony says it’s “the smartphone everyone’s been talking about,” and hints that the phone won’t be long now. Secondly, it uses the “#bestofSony” hashtag.

The hashtag is of particular interest as it sort of echoes the One Sony plan that Sony CEO Kaz Hirai detailed in April 2012. The Honami is expected to offer the best of what Sony has to offer, when it comes to display, camera quality, and other Sony technologies.

While Sony is just getting started teasing the Honami, we will remind you that we’ve already seen a variety of leaks showing the handset in the wild, right alongside plenty of rumors detailing its specs and features.

We’ll also notice that Sony is directly taking on Samsung on September 4, with both companies unveiling new high-end products on the same date – the Honami and Galaxy Note 3, respectively.

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