Sony Ericsson Shifting Towards Android-based Smartphone Portfolio

April 20, 2011
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As of April 19, 2011, Sony Ericsson’s report about the first quarter of 2011 results is already in. It revealed that Sony Ericsson still has issues regarding the margins that they need to be concerned of. 60% of their sales, which is obviously the majority of the sales in the first quarter, were consisting of Android devices with an average selling price which is greater in value compared to other previous quarters. Nevertheless, net income still fell to €11 million, down €10 million from the same period one year before. Still, it represents a €3 million increase over the preceding quarter when everything was said and done.

It was clear in the report that Sony Ericsson’s performance this year was a bit less compared to last year. However, the company is positive regarding the situation and they would want to keep their flame burning by turning to Android. Bert Nordberg, President and CEO of Sony Ericsson stated, “Sony Ericsson’s profitability continues as we accelerate our shift towards an Android-based smartphone portfolio, with smartphones comprising over 60% of our total sales during the quarter. Towards the end of the quarter we introduced the highly anticipated Xperia™ Arc and Xperia™ PLAY, which have been well received by both operators and consumers around the world. However, the earthquake in Japan has made it a challenging quarter operationally and we are experiencing some disruptions to our supply chain. We will continue to evaluate the situation.”

The Xperia Play and Xperia Arc are looking to be successes for Sony Ericsson. But aside from these, what else can we expect? It seems like they have a good strategy going forward, with a good QWERTY Android Phone, the Sony Xperia Pro, and with unlocking their bootloaders for easy modding and rooting. Of course time will tell – but what would you like to see from Sony?

Source: Sony Ericsson

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