Some Suggestions for the Nexus Prime Launch
You’ve probably heard about Google’s upcoming mobile wonder, the Nexus Prime. It’s manufactured by Samsung, will go on Verizon’s network, and will be running the latest iteration of the Android platform called Ice Cream Sandwich.
Initial reports said the super phone would be coming out in November but there are also rumors that the launch could happen much earlier in October. Whatever the case may be, the fact remains its going to be close to the iPhone 5’s release. That most likely weighs heavily on the minds of the parties involved in the Nexus Prime’s launch.
The popular perception is that iOS holds a greater attraction for the regular consumer while Android is more for the tech-savvy user. If the Nexus Prime is to avoid being overshadowed by its main rival on the day of its debut, then this is probably the main obstacle it needs to overcome. Some lessons could be gleaned from the pitfalls that marked the Droid Bionic’s launch earlier this month.
Pundits say that one of the causes of the Droid Bionic’s lackluster release was that the launch date wasn’t officially announced until the day before. After all the buzz and excitement that was built up in the previous months, such an announcement was not only poorly timed but relied too much on the Android community’s nebulous social network to disseminate the information.
That actually left the greater public guessing. The Nexus Prime needs to be introduced early and talked about in more mainstream channels because that’s where the iPhone dominates. In line with this approach, the people who will be handling the ads for the Nexus Prime might want to use a theme and approach that’s more similar to the recent commercial for the Galaxy S II than the one for the Droid Bionic. Robots are cool but they don’t really have a broad appeal.