CIRP provides smartphone market share through the eyes of the carriers

September 21, 2012
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    When looking at the current market share of smartphones, we commonly look at manufacturers and operating systems. However, what do the smartphone sales of each individual carrier look like? The Consumer Intelligence Research Partners (CIRP) have provided us with exactly that information.

    The results paint a very interesting picture. Android will sit on top taking the crown as it outsells all other devices on 3 out of the 4 major carriers. However, when looking at AT&T’s statistics, there have been more iPhone activations than Android activations. The most logical explanation for this is that AT&T was the first carrier to carry the iPhone, so I’m sure a lot of people never saw any reason to switch. However, it is still very surprising given the recent AT&T order to push non-iPhone devices. In addition, Verizon has been supporting Android longer than any other carrier since the introduction of their DROID line. It is no secret that Verizon has been favoring Android over iOS as well.

    The data collected by CIRP also showed that the majority of Verizon’s phone sales occurred in their retail stores. This is far different from the case with the other three major carriers. As a matter of fact, 25% of all smartphone sales took place right in a Verizon Wireless store. That might mean that Verizon’s sales representatives are actually doing their jobs, or maybe it just means that Verizon stores are more convenient than its online services. Whatever the reason may be, it is certainly shocking considering the explosion of online purchases in the past couple of years.

    The final piece of information revealed is somewhat embarrassing for Blackberry and Windows based devices. Basic phones outsold both Windows and Blackberry devices combined. This is certainly not a good sign. Luckily, there are reportedly big things coming in the future for both Windows Phone and Blackberry.

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