When Google registered the domain name googleshowy.com, there was a lot of speculation but no concrete proof as to what Google's latest offering could be. If you were itching to learn the truth, itch no more: we now have that concrete information at hand. Google has recently filed a trademark application for the name “Showy” at the United States Patents and Trademark Office.
The trademark filing describes “Showy” as a downloadable software that will allow users to use their computer, tablet device, or mobile phone as a remote control to operate video display devices and televisions, and downloadable software which allows users to remotely control the content on internet-connected digital signage. In short, a TV remote app.
Just to add perspective to the news, you should know about a previous filing by Google that describes methods for a Google TV remote control device to let you search for television shows, movies, and music, simply by asking. Interestingly, GPS functionality was included within the scope of the application, with the patent specifically stating that “the provision of the query to the television may occur when the user is within a set distance of his home and that the television may be turned on automatically as the user approached his home, with the television tuned to the channel that is determined to be most relevant to the query.”
Corroborating these two pieces of information, we can make a clearer picture of what to expect from “Showy”. If it is still unclear, Google “Showy” is, most likely, a Google TV remote app that would replace the current physical remotes. It might also act as a trackpad that would allow users to control all aspects of Google TV. And, just to make things even easier (cue cheers from couch potatoes) you'll get the voice controlled Google Assistant to answer all your questions.
However, “Showy” may go way beyond that. With Google, there is nothing certain about the capabilities of a product, till said product is actually released. On the other hand, it could just be a freak coincidence, with Google trademarking the name and filing the technology patent “just to be safe”.
Only time will tell, because Google certainly won't.