Second generation HTC Butterfly receives the go ahead

March 26, 2013
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HTC Butterfly Press Shots 600px wide (4)

The HTC Butteryfly has proven to be a huge success in Japan since it first launch back in December. Both Japanese and TaiwaneseĀ markets have experienced better than expected sales and unprecedented consumer demand for the 5-inch smartphone. It’s also been positively received in the US as well, with the chief marketing officer of HTC, Ben Ho, citing the large screen as the main factor for the handsets popularity.

Interestingly according to JapaneseĀ telecommunicationsĀ operator KDDI, the HTC Butterfly was in such high demand that it replaced Apple’s iPhone 5 as the top seller back in December.

Based on this success, HTC announced yesterday that it is gearing up to launch a new generation of customized Butterfly smartphones in order to capitalize on the growing market for handsets with large displays.

However Ben Ho was very careful not to let slip with an estimated release date, and didn’t leak any other details about the new Butterfly handset. So we’ll just have to sit tight and wait to see exactly how HTC’s updated smartphone turns out.

The major motivation for producing a new Butterfly seems to be in order toĀ fulfillĀ consumer demand. The original HTC Butterfly struggled with production shortages post launch, and clearly the company feels that the handset could have sold even better in recent months if it’d had the stock. Back in January Taiwan’s largest mobile phone provider, Chunghwa Telecom Co, complained of a 40,000 deficit between the units ordered by consumers and the number of phones made available by HTC.

This unprecedented demand is certainly great news for HTC, and I’m glad to see that the company is finally finding some success after the recent rough patches.

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