Microsoft’s Scroogled ad campaign is over, but not gone

March 4, 2013
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scroogled Most of us have hear of Scroogled by now. For those unfamiliar, it’s an ad campaign funded by Microsoft that tells people that Google scans people’s emails so they know what kind of ad content to show. It’s nothing hardcore Google fans didn’t already know about, but it seemed to freak out the general public. Those ad campaigns have mercifully come to an end.

According to The Verge, Microsoft has announced the end of the Scroogled ad campaign in favor of something more worth their money. We doubt that anything they invest their money in these days is worth it, but we can’t imagine their funds going to something even worse than Scroogled. Nevertheless, you won’t see it on TV anymore.

Despite bringing the Scroogled ads to rest, Microsoft’s senior director of online services Stefan Weitz claimed the ad was successful. He claims they raised awareness of Google’s allegedly unscrupulous business practices. However, it apparently has done little, as Weitz called people’s use of Google a habit akin to smoking.

At the end of the day, Scroogled isn’t going anywhere

The ad campaign is dead and gone, but that doesn’t mean Scroogled is going away. The official website of Scroogled is still up and running. If Microsoft was done with Scroogled as a whole, then the website would probably have gone down. So we can be sure that Microsoft has more plans for all this in the future.

For now, though, let us know what you think. Was Microsoft just trying to play the good guy by showing that Google scanned emails, or was it nothing more than an attack on Google to promote their Outlook.com email? We’re inclined to believe it was the latter.

Comments

  • http://androidaction.tumblr.com/ Matthew S

    This is just sad. I barely notice ads. And bing is far, far, far, (far) behind the big G in terms of functionality.

  • MasterMuffin

    “We doubt that anything they invest their money in these days is worth it” maybe they’re trying to make a cure for cancer or HIV/AIDS? :D

    • JosephHindy

      That’s some wishful thinking there MasterMuffin :) it’d be great if they did do something like that but more than likely they aren’t.

      • MasterMuffin

        I really don’t believe that that will ever happen either, but one can wish :D

        • JosephHindy

          Lol statement released tomorrow, “MS to put Scroogled budget toward feeding the hungry”

          I’ll eat my Nexus 4 and buy a Lumia 920, no questions asked.

          • MasterMuffin

            :DDD that would actually be a good thing for both Microsoft and the poor!

  • http://www.facebook.com/m.ij.bruinsma Marcel Bruinsma

    Agreed.

    Plus I hate people/companies that try to get ahead by talking bad about the competition.

  • Haidar Alamir

    I think the only one who got Scroogled is Microsoft itself

    • aholsteinson

      Yep, it totally backfired on them.

  • Uffe_Malmo

    This article is something that could have been written by one of the more fanatic followers of the fruit-god. Is this what Google and Android has come to? Is it like Jesus, Mohammed and Jobs, something beyond questioning?
    MS have recieved tons of critisism over the years, probably mostly rightfully so. But when it has come to invasion of privacy they have been surpassed by Google from day 1. Not only does Google get away with stuff that MS would never have dreamt of doing. They get applauded every step of the way.
    I have preordered the HTC One, but I promise I will switch to something else Before i become a mobile televangelist.

    • MasterMuffin

      But Jobs is Jesus

    • freedomspopular

      Google is very open and transparent about what data they use and what they do with it. And most of it, if not all of it, has an opt-out option. I’m not gonna say that Google is a saint, but you’re seriously deluded if you think Microsoft, Apple, and others don’t do the exact same practices, but without your knowledge or consent.