Samsung’s unpacked 2013 crew dance their way into Times Square

March 12, 2013
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samsung galaxy s4 unpacked crew times squareClearly Samsung is serious about making sure that its soon-to-be-unpacked Galaxy S4 will be a major success not only in its Europe and Asia but also in the USA. The count down has started to the Samsung Galaxy S4 launch event which will be held on March 14 in New York.

The Korean electronics giant is keen to show that it can dominate in the USA and wants to “beat Apple on its home turf.” To this end the company has been building hype for the launch event and that hype building includes dancers!

Samsung’s unpacked 2013 crew danced their way into New York’s Times Square dressed in striking black and white costumes including bowler hats! The number “4” was painted on the back of each dancer and there was the¬†obligatory¬†“Be Ready 4 the Next Galaxy” sign.

The dancers are part of a series of stunts by Samsung which so far has included some S4 teaser videos and a mysterious teaser photo tweeted by Samsung Mobile US.

Did you see the dancers in Times Square?

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