Samsung’s tablet market share hits new high in Q1

May 15, 2014
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Samsung saw its market share in tablet PCs reach a record-high level in the first quarter of 2014. Samsung took up 22.6 percent of the global tablet PC market by shipping 12.8 million units in the January-March period, the data by market researcher Strategy Analytics showed.

Last year, Samsung sold 9.1 million units and took up 18.9 percent of the tablet market. Apple continued dominating the market with a market share of 28.9 percent in the first quarter, down 11.5 percentage points from the previous year.

Therefore, the market share gap between the two rivals narrowed to 6.3 percentage points from 21.4 percentage points from the same period last year, heralding head-to-head competition.

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Worldwide tablet shipments totaled 50.4 million units during the quarter, increasing by just 3.9 percent compared to the same quarter a year ago. The shipments rose at a slower rate than expected by IDC, which said the tablet category could struggle this year.

Lenovo, which was the fourth largest tablet vendor, recorded a whopping growth rate of 224.3 percent in shipments, totaling 2.1 million units. Shipments for Amazon dropped by 47.1 percent to 1 million for the quarter.

Android was the dominant OS, grabbing roughly 66 percent of the market share.

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