Samsung’s Galaxy 11 campaign pitches soccer stars vs. aliens

by: Bogdan PetrovanNovember 11, 2013

Samsung has a penchant for over the top marketing campaigns, but this latest one is probably one of the zaniest yet.

Here’s the premise: soccer stars including German legend Franz Beckenbauer and Argentinian demigod Leo Messi will have to fight off a bunch of mean-looking aliens hell bent to take over our planet. Luckily (we think), the extraterrestrial bullies have agreed to an all-or-nothing soccer match against Earth’s finest, that will decide our collective fates.

Back to earth for a second, the campaign is dubbed Galaxy 11, and has just kicked off in earnest. So far, Samsung teased it with crop circles-style markings in London, New York, and Rio de Janeiro, and the presence of “aliens” at a few high-profile European matches. Beckenbauer will play the coach and Leo Messi (who’s no stranger of Samsung ads) will be the Galaxy 11’s captain. More big players will probably fill out the team’s roster in the following weeks.

Here’s Messi’s grand entrance:

You may ask, what do aliens, soccer, and Samsung have in common? Well, obviously, the Galaxy 11 will use Samsung’s Note 3, Galaxy Gear, and Note 10.1 to stave off the attacks of galactic invaders, in an Ender’s Game with balls kind of mash up. Head over to if you want to learn more or just stick around and tell us your opinion on Samsung’s latest stunt.

  • MasterMuffin

    Even the ad says football. It’s FOOTBALL >:|

    Edit. This is (partly) a joke, don’t want to start a fight with anyone :)

    • MadCowOnAStick

      Are they selling the custom galactic battle suit though?

      • MasterMuffin

        Don’t know if they’re selling anything, can’t see the point of this ad :D

        • MadCowOnAStick

          um.. to promote their devices and sell futuristic items that we don’t need :D (sarcasm at the end)

          • MasterMuffin

            Hopefully not Tizen D:

  • dean clarke

    Please don’t make Joe Hart goalkeeper or we are doomed. …..

  • jamie

    I’ll have whatever Samsung’s chief of marketing is having.

    • Bone

      What for what? Dinner with a nice chianti?

      • MrMagoo

        I’m pretty sure Jamie was referring to a hallucinogenic of some kind haha

  • SeraZR™

    Football FTW! ^__^

  • Abdullah Qaraeen

    But… but… messi got injured :”'(

    • Bone

      Yeah Applien agents caused that.

  • Bone

    What on Earth? (literally)

  • Hugo Oskarsson

    Why does he insist on kicking a fucking ball while being chased?!?

    • dude

      Because he is a Footballer and if he just ran without the ball in the advert it would look shit.

  • artr6

    It’s football, not soccer …..

    • Sonicninja


      • ben moliere


  • MY

    Video Edit very very well done I must say. Wooow :-)

  • Dimas Lemke


  • Abe


  • zz10

    The Galaxy 11 idea is plagiarism. See the link below to share this and inform yourself in