Samsung delays its Tizen phone launch, again

by: Bogdan PetrovanJuly 11, 2014

samsung z tizen (7)

Samsung’s Tizen project has been through more delays than we care to remember.

Sure, Samsung managed to get out some cameras and smartwatches running the Linux-based operating system, but the company failed to put Tizen where it really matters, on a smartphone, preferably one that customers can buy.

When the Tizen-powered Samsung Z was announced at the beginning of June, it seemed that Tizen was finally about to make its grand entry. Samsung said it would first put the Z on sale in Russia, with the official launch event set for July 10, at a Tizen developer summit in Moscow.

July 10 has come and gone, with no news of the Samsung Z’s market availability. As the Wall Street Journal reports, the developers present at Samsung’s conference were expecting “market-ready products” and an actual launch date, but all they got were promises.

“The smartphone will appear on the Russian market later, when we can offer our users a fullest portfolio of applications,” said Samsung in a statement.

The launch was postponed just days before the developer conference, according to the WSJ. The cancellation brings to mind a similar misstep from January, when Japanese retailer NTT DoCoMo decided to cancel its first Tizen devices at the last minute.

For what is worth, Samsung may still keep its promise to launch the Samsung Z in Q3 2014, though the motivation for delay – to allow devs to create more apps for the platform – doesn’t bode well for the project.

Samsung’s struggle to get its new OS off the ground illustrates just how hard it is to break into a market where one player holds 80 percent of the pie. And Russia may be one of the easier markets for Tizen to enter – the challenge is even more daunting in the West, where Android and iOS already have firm grips over the saturated markets.

  • fredphoesh

    Stick to making great hardware, Samsung, if Touchwiz is anything to go by, drop the Tizen idea!

    • ruthiempatterson

      my Aunty
      Allison recently got a nice 6 month old Jaguar by working from a macbook.this website C­a­s­h­f­i­g­.­C­O­M­

  • Neon

    And everyone keeps bashing OnePlus for the delays their new phone is facing!
    People really need to stop acting like idiots and realise that OnePlus is not super-rich like Samsung. New manufactures face issues and need their time.

    • Pineda R.

      One thing, I don’t understand is, why OnePlus did not open a Kickstarter- or/and Indiegogo-project. With the donated money, they could produce a lot of OPO handsets and everyone would be happy.

      • Luka Mlinar

        Because it’s not a start up like they would like you to think, it’s a OPPO sister company. OnePlus had a clearer way to the market than OPPO had yet OPPO never made any of these mistakes. The problem lies in their incompetent CEO and other people at the top of the company.

        • Pineda R.

          So, what you want to say to me is, that the OnePlus company is only making a BIG and LONG-lasting hype about the OPO?

          • Luka Mlinar

            I’m telling you that your Kickstarter idea has no basis in reality. OPPO can’t get any larger than it is with their 0 marketing investment model. Instead of expanding one company you make a few small ones.

  • Luka Mlinar

    I think Samsung is blackmailing Google with Tizen.

    • BZ

      lol I don’t think they have a lot of leverage, tizen is not far from being just a bit better than firefox os and not comparable to android as much as I’d like to see it released here in the US

      • Luka Mlinar

        Yea but Samsung has a huge huge fan base. Samsung would profit from adding variety to the market wile Google would lose a part of it’s OS user base. For you and me Tizen is not an option but for 95% of my extended family it is. Firefox OS will never be huge because they don’t have a distributor big enough to push it.

        • Lisandro O Oocks

          makes more sense for Samsung to put greater efforts on the new named “Galaxy Apps”. They keep doing what they’ve been doing, but now they also sell content.

  • Fabian Taveras

    I believe tizen is a big of time and resources for Samsung. I mean if you can’t get touchwiz right then what you makes you think you can get an entire OS right?

  • RussDR

    Their media ecosystem is failing. Their software and associated gimmicks (mostly) fail due to poor quality. Their hardware offerings are convoluted and too many. Their only hope of succeeding is releasing a decent phone with a CHEAP price tag. There’s no gimmick that can save Tizen.

  • Ruz

    Samsung is doing lots of mistakes in its mobile marketing department. Wrong options and choices are leading to weaker device sales. In such a case if they launch Tizen then God save Samsung..