While all hope seems lost for Samsung in its legal battles against Apple, the company is making its comeback against the company that has so far cost them billions of dollars in legal charges. In fact, the company is now taking a defensive stance, putting the phrase “defense is the best offense” into play. This is rather important, considering that Samsung is growing in market share especially in its smartphone products. In fact, its flagship product is one of the best phones in the world with features far outmatching Apple’s own.
While the company did not manage to win its biggest legal battle so far, Samsung’s marketing department has been going into overdrive. Samsung most probably spent top dollar in marketing this year, because they are making use of social networks to battle Apple. Users on Twitter and Facebook have probably seen the promotional material from Samsung.
Take Google for instance. A quick search for the iPhone 5 would definitely reveal the device among the top searches. Look a little higher, and you’ll see a familiar looking advertising. Yes, we are talking about the Samsung Galaxy S3 advertisement right next to Apple iPhone search results. In fact, search just about anything involving the iPhone 5 and you will see an advertisement of the Galaxy S3 alongside it.
It makes much sense for the Korean company to promote the Galaxy S3. After all, just a week ago, Samsung announced selling 20 million units so far, making it one of the most profitable products of the company.
What do you think of this heavy promotion? Will this benefit Samsung to Apple’s detriment? While we don’t think so, we definitely think that the Galaxy S3 will getting some of the spotlight from the iPhone 5, especially with side-by-side ads. But is there a need to do a hard sell?