Samsung vs Apple: How did Samsung’s Chairman first respond to the verdict?

August 31, 2012
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    The Californian Samsung vs Apple trial is over. As everyone likely knows by now, Samsung didn’t exactly get the verdict it was hoping for. And with Samsung owing Apple over $1 billion, according to the verdict, one thing’s certain, Samsung isn’t pleased.

    So what happened when Samsung’s Chairman, Lee Kun-Hee, first was briefed over the news regarding the verdict? While we can only guess what was said by him before the briefing, an unnamed Samsung executive has reported the Chairman’s response following the de-briefing.

    Exact quoted words here,

    “The chairman calmed down and slightly closed his eyes after he was briefed. But he didn’t say anything further.”

    What’s next for Samsung? The Korean company has affirmed it will fight the verdict and it’s clear the Apple vs Samsung war is far from over. What matters now is how they move forward.

    It’s important that Samsung makes it clear it is focusing on innovative and exciting products that are nothing like what Apple is delivering. IFA made it clear that Sammy is more than capable of delivering great products that are as non-Apple as can be. The Galaxy Note 2 and the Galaxy Camera are two of the strongest examples of this unique innovation.

    Last but not least on Samsung’s agenda is a new threat against Apple. If the new iPhone arrives with 4G LTE, Samsung says it is prepared to take Apple to court over the matter. Samsung has about 10% of the patents surrounding 4G LTE and hopes that they can leverage these patents against Apple. That’s if they can make an argument against them being ‘standard’ and falling into FRAND territory.

    What do you think Samsung’s focus should be going forward? Fight the good fight against Apple in court? Or instead should they put most of their focus into delivering products that prove to the public that they don’t need to borrow from Apple design?

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    Comments

    • http://www.facebook.com/jeff.langerii Jeff Langer II

      Bring apple to court for creating a LTE device. Really??? This just got that much stupider.

      • chris

        lol @ stupider

      • vikings football

        How can it be stupid? Samsung owns patents to LTE…isn’t that what apple did against Samsung…protect from rounded corners and others that is more standard than LTE

      • http://twitter.com/nycitguy Tomer Pollatchek

        And “we invented the rectangular” isn’t… ok…

    • KID ANDROID

      I think the LTE case would be a tough one to win with this becoming the standard fast they would have to act quick. 3G is more the standard right now really but this is changing. -KID ANDROID

      • vikings football

        LTE is not standard being that 3g, wimax and HSPA are still being used…apple could always update their new Iphone to use wimax or HSPA+

    • Ripp3rcpt

      Jeff langer II Sammy is just trying to fight against a company who trying to sue the for having rounded corners!!! Sammy is trying to defend them selfs

    • falconrunner

      Take apple to the woodshed and give them an old fashion licking.

      • William

        Better yet, a caning!

    • yarrellray

      What’s good for the goose should be great for the gander. I applaud Samsung for standing up for their brand and it’s ability to prevent apple from LTE SALES of it’s crappy ass iphone. Take care of business Sammy.. Piss on Apple…

    • Take a bite..

      Microsoft should have let Apple go under, methinks.. Apple produces entry-level products for consumers demanding simplicity. Fine. Great. But why do dumb-down Americans (those on the jury) think they can push fair competitors out of the market by force? (BTW, I am American.) Please, Samsung, double the prices for all your components to Apple and try to get some of that money back. Those blinded Americans obviously have way too much money when they blow it all on Apple products. Let’s make them pay an extra 40% for their iToys and milk them for more. They will pay. But the bigger question is how long before Apple dumps Samsung? And the will FOR SURE dump Samsung just as they are dumping Google. But I expect that will come back to haunt Apple. Microsoft used to be hated by so many Apple users for being that evil big brother and now Apple is the same kind of company. In 10 years, a new generation of users might not be as sympathetic to Apple.

      • Jason

        You do know Apple has MANY other options than just Samsung for producing components? Samsung needs the contracts more than Apple needs them …

        • Kagnon

          Many other options? No.
          http://www.theverge.com/2012/8/29/3276229/apple-qualcomm-tsmc-exclusivity-bids

          Samsung can just reduce production for other components or even just use it fully on their phones.
          Apple has time to find a new factory and Samsung has time to diverge their factory for other use.
          Not sure when their bond expire.

          • William

            Even if Apple did have other options, hopefully they will be very careful before becoming a partner with Apple.

    • Aiyra

      Samsung have the potential to be an incredible powerhouse. Why are they bothering to fight Apple on Apple’s terms? They make TVs, entertainment systems, laptops, cameras, etc. Imagine if and when they finally tie that ecosystem together properly. No additional hardware or setup and your Samsung mobile controls your TV out of the box. No app download required. All the hardware is baked in ready in Samsung products. Or auto sync over the air with Samsung laptops without cables. Direct detect and stream from Samsung cameras to your TV? Forget Apple TV.. this is a no brainer. Samsung doesn’t need to mimic Apple.. they need to wake up and realize they’re the big boys on the playground.

    • Marvydery

      Sammy should simply stop providing hardware to Apple. they can look for other manufacturers to do business with them. Moreover, Sammy should stop thinking Apple is their competition and they are always going to imitate what apple does. Nothing can stop Sammy and they know it.

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