Samsung still top Android smartphone maker, but missing target on tablets

by: Gary SimsAugust 22, 2013

Samsung Galaxy Tab 3 10 brownAccording to the latest data Android users prefer smartphones rather than tablets. A new report by Flurry shows that only 12 percent of Android devices are tablets. In comparison, some 28 percent of Apple devices are either an iPad or an iPad mini, and only 72 percent are iPhones. Apple’s biggest rival is of course Samsung and while Samsung is still King of the Android smartphone market, the company does seem to be struggling with its tablets. Samsung’s smartphone/tablet ratio is less than the overall Android average and way less than Apple’s. The new data shows that while 91 percent of Samsung’s Android powered devices are smartphones only 9 percent are tablets.

For a company as large and successful as Samsung this is surprising as really it should be leading the way in Android tablets. Of course there is lots of competition in the tablet market and Samsung’s Galaxy Tab range competes with the likes of Google (with its Nexus 7 and Nexus 10 offerings) and with Amazon (and its Kindle Fire line-up). Pricing is always a key factor but so is specification and at the moment the Nexus 7 and Nexus 10 beat Samsung’s offerings hands-down.

Flurry-Android-phone-tab-ratios-Aug13 Flurry

The new report also looks at the amount of time spent using different types of apps. Android tablets owners spend 64 percent more time using apps than Android smartphone users. But smartphone users, on average, spend five times as much time using Business apps compared to tablet users. However education and gaming apps are favored more by tablet users than smartphone owners.

As for Samsung smartphone owners, they spend 14 percent more time using apps than owners of other Android smartphones, while Samsung tablet owners spend 10 percent more time using apps than other Android tablet owners. Does this mean that Samsung owners have more time on their hands? Well it might be so, because according to Flurry owners of Samsung tablets spend more time than other Android tablet users using communication apps like voice over IP and texting!

  • Omran Terro

    Samsung should change the aspect ratio so that there tablets be usable in both landscape and portrait mode.

  • David

    Might be that the Note II has taken a lot of the share from the tablets, and also the Nexus 10 is what users gravitate towards.

  • Victor Meira

    “spend five times as much time ‘suing’ Business”
    I believe you meant “using”.

  • Jaun Lombard

    I like the look of the new tablets…slim design…not as chuncky as the HP and ASUS tablets. Samsungs only problem is that they don’t have a top of the range tablet to compete with example Sony’s Xperia Z Tab..I know the Note 10.1 is good, but need a better screen!

  • rjr162

    Worst chart ever. I could sell 1 phone and 3 tablets and blow both out of the water. It makes it look like Apple has more tablets, but that doesnt mean thats the case (and samsung sells so many phones and has so many models/variations who cares if they only have 9% tablet sales.. that 9% may be a larger number than apples tablets but we can’t tell from that craptastic chart).

    Some people shouldn’t do stats and infographics as they muck it all up unintentionally

    • EvenInTheDarkestHour

      To whomever down voted the comment…please explain how the chart presented supports the article. I bet you can’t.

    • pallu

      Right on!
      “Get your facts first, then you can distort them as you please.” – Mark Twain

    • Joshua Hill

      Samsung’s tablets suck (see my other comment). I own one of their phones and think they make good phones but their tablets don’t compare. Of course you are right the data provided isn’t particularly elucidating on the topic.

      • Bryan Z

        that is true they do make good phones but shitty tablets

    • Joshua Hill

      Samsung’s flagship galaxy S4 phone sales didn’t make their targets according to reports after the release of the phone. If their phones aren’t making their sales targets and they have even less % share of tablets than other android manufacturers it stands to reason they are probably not making their tablet sales targets. However this is only informed speculation from this and other data, not fact. Two distinct points to show that yes the chart doesn’t say a lot but also it is definitely not the ‘Worst chart ever.’, or ‘craptastic’.

      P.S. I wasn’t one of the two downvoters but wanted to provide some perspective. Of course the downvoters are probably just haters who seem to be so prevalent in comments sections.

  • Ben Edwards

    And in this study, we present more irrelevant data.

    • Bryan Z

      Agreed! I didn’t know Samsung was considered an OS now to be in a data chart with iOS and Android lol

  • EvenInTheDarkestHour

    The data in the graph is not comparable from data line to data line as the premise of the article. A percentage of total units requires a unit sales figure in order to make a comparison, other than discussing Samsung’s projected mix of tablets to phones/smartphones/total mobile devices sold.

  • jdoee100

    “..the company(Samsung) does seem to be struggling with its tablets,” Yeah sure, Samsung is #1 maker of Android tablets, and the author says they’re struggling. And, #2 is not even close. Saying Samsung tablets are struggling is nonsense.
    If Samsung tablets are struggling right now, then other android makers would rather be “struggling” like Samsung than be successful.

  • Joshua Hill

    Until they price their tablets more competitively and include better hardware this wont change. Low res 1280 x 800 screens with old Mali 400 gpu’s and equally as old exynos cpus doesn’t do it for me. Especially at the prices they’re asking.

  • Lisandro O Oocks

    Who needs a tablet when your phone screen is huge?

  • Jamshed Daher

    The article fails to mention that the Nexus 10 is by Samsung.

  • Sanjay kumar negi

    Samsung is doing good.

  • Himanshu

    No doubt Samsung is dominating but micromax can become the stiff competitions within a year.