After getting a short sneak peak a few days ago at what Samsung’s marketing department was working on for its Super Bowl XLVII mega-expensive “The Next Big Thing” campaign, we get to check out the TV ad in full, way ahead of the fourth quarter of the Big Game, which is when it’s supposed to air.
While the ad is obviously using the same tag line Samsung has been using to promote it’s flagship devices this year, including the Galaxy S3 and the Galaxy Note 2, they aren’t the stars of the show. Sure, you can see the Galaxy Note 2 and Galaxy Note 10.1 making brief appearances in this one, but it’s all about Seth Rogen, Paul Rudd, Bob Odenkirk and LeBron James.
In case you were wondering, Samsung is paying over $15 million for this 120-second clip which happens to be directed by another important name in the movie industry, Jon Favreau.
We won’t spoil it for you, so make sure you check out the full TV ad embedded above. What do you think?