Samsung shooting a new anti-Apple commercial in L.A.

by: AdrianSeptember 11, 2012

Well, well, well, it seems to be that time of the year again. No, not the time when the new iPhone is being unveiled (who cares about that?), but the time when Samsung is preparing to launch a new hilarious anti-Apple commercial.

Sammy yanked Apple’s chain with a bunch of TV ads before and after the iPhone 4S unveiling, so now that the iPhone 5 (or 6 or whatever) is almost here, we should get ready for some more “Samsunging”. I’m sure that you all know by heart these commercials’ scenarios, and, even though we might have hoped to see something different this time around, Samsung will most likely follow the familiar path.

The guys at The Verge managed to grab some exclusive photos from the supposed Los Angeles shoot of this latest commercial, which prove Samsung is not looking to fix things that aren’t broken. Instead, we should again see Apple’s iSheep fans waiting in line for the fresh new device, which will look… exactly the same as the old ones.

Even if the main lines of the ad’s “plot” seem to have remained the same, that doesn’t mean we won’t be seeing some new hilarious jokes. I mean, all the anti-Apple commercials so far have had the same main idea behind them and they all turned up pretty great, so we should again expect to be entertained.

Some of the pics picked up by The Verge show off familiar elements from the past commercials, including the setting up of a fake Apple store and cardboards of “Apple Geniuses” wearing green shirts, but there are a couple of mysterious photos in the bunch that very much intrigue us.

There seems to be something involving giraffes in this new commercial, although we don’t see the connection with Apple just yet. The faked app icons also look a bit weird right now and most of all we’re unsure whether Samsung will be advertising the Galaxy S3, the Note 2, the Note 10.1 or all these gadgets together.

There’s both a (deliberately) sketchy mock-up of a “new iPhone” and an iPad sign in those photos, so my guess is that Sammy will either look to advertise more than one gadget in one commercial, or launch a series of ads separately attacking Apple’s phone and tablet.

That “join the crowd” slogan made me giggle, while seeing those 190 and 409 GB iPad versions made me downright burst into laughter. I’m sure that Samsung will throw in some other fresh new humorous material in the ad(s), hopefully something about the patent war too. Though I would also love to see some faces from the old commercials (specifically the “creative barista”).

How about you? How would you make the new anti-Apple ads? How much “old” stuff would you put in them, how many new jokes and what kind of jokes? Let us known in the comments section, but not before watching Sammy’s “the next best thing” and “Apple got Samsunged” commercials again. Enjoy and I hope I didn’t forget any of the existent ads.

  • Blaine Magee

    Anything that makes fun of Apple is great in my book.

    • leoingle


    • Piyush

      same here

    • AlanPersi

      Agreed too…

    • I don’t even care. Are they releasing a new product?

  • I’d say the giraffe thing is almost certainly going to somehow poke fun at the new iPhone being “taller”. Also the pic seemingly shows the giraffes either all just following each other, or lining up behind each other in a queue. Both could be regarded as behaving like an isheep.

  • LMAO hilarious.

  • Ginder

    samsung is best!

  • Seth Forbus

    I think the giraffe is an OS joke. Apple names all their operating systems after animals. Tiger, Leopard, Lion, ect. I can’t wait to see this comercial. The Galaxy S ll one put samsungs adroids on the radar for me. I was always an HTC guy. Samsung and I have something in common, a hate for apple’s bull$*#. Go Samsung. Loyal Galaxy S ll and future note 2 owner here. =)

  • Owned

  • Eric Townsend

    I think Seth is right… It is a joke about the OS, but also, I think the giraffe alludes to the “tall tale” that Apple is telling about Samsung’s patent infringements…

  • aholsteinson

    Samsung is giving Apple a dose of it’s own medicine with the commercials. The iPhone 5 will be a huge disappointment and won’t manage to topple the Galaxy SIII. It will be basically a taller iPhone 4S that is thinner and has a plastic back. The Galaxy SIII will end up being better still. The next big thing is definitely already here.

  • Zemzikov Evgeny


  • plattysplatty

    yes and it’s happening now, outside my window, 9th and main / los angeles –

  • JH

    Keep hating, but without Steve and Apple the Galaxy S III (yeah that’s a much better name) doesn’t exist. I guess what you have to ask yoursel is do you want support the leaders or the followers? Pretty clear where this crowd stands.