March 7, 2016
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When it comes to semiconductor memories, the NAND flash memory chip is second only to DRAM, and it’s only becoming more and more popular on the global market. Although the technology was originally introduced by Toshiba at the end of the eighties, the company that’s really dropping jaws in NAND sales is Samsung.

The figures are in for Samsung’s 2015 Q4 performance, and it looks like the South Korean company snagged a massive 33. 6 percent of NAND flash sales the world over. This made them the largest purveyor of this form of memory in the world. For perspective on how much they’re crushing this market, consider Toshiba, which came in second place for the October-December period. Toshiba only sold 18.6 percent of the market, meaning Samsung nearly doubled their sales. What’s important to note too is that just the previous quarter, Toshiba swung 20.5 percent of the market while Samsung only accounted for 31.5, meaning the gap between the two companies is widening at a rapid pace.

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The NAND flash market actually saw a slight decline during the quarter across the board due to the saturation of the mobile market and decreased smartphone part consumption. However, Samsung managed to stay profitable in the area, being one of the few companies to report revenue growth over the time period.

Samsung is using their own NAND flash embedded Multi-Media Card in the Galaxy S7 and S7 Edge, and if sales on these two devices continue to go strong, then the smartphone maker can only be expected to continue acceleration in the market. What do you think of Samsung’s recent success in this area? Let us know your thoughts in the comments below!

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