OMG: Samsung just launched a feature phone in India that looks like a GS3

February 14, 2013
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    Samsung has just done something they haven’t done in what feels like a century or two, they’ve announced a new family of feature phones. That’s right, feature phones. If you want to stop reading this article, feel free, we totally understand.

    Now let’s get to the news: This new family of devices is called the REX series. We don’t know if REX stands for anything, but it’s not really important. What’s absolutely terrifying is that one of these REX devices, the REX 90, looks like a GS3 clone. It even has a skin that looks like TouchWiz! As for the specs, it has a 3.5 inch HVGA screen and a 3.2 megapixel camera. Where have we seen this before? Oh right, the recently announced Galaxy Fame, which is in fact an Android phone. As for the other REX devices, the REX 60, REX 70, and REX 80, they kind of remind us of a mix between the GS2 and the original Galaxy.

    So why is Samsung bothering releasing these phones? Probably because of Nokia, who is experiencing quite a bit of success with their Asha portfolio of feature phones. Smartphones are getting cheaper and cheaper every day, but they’re still not as cheap as feature phones.

    According to SamMobile, all the phones in the REX portfolio will cost less than 100 Euros. That gives us a clue as to how cheap the Fame and the Young will be when they hit the market.

    We’re honestly speechless right now. It’s one thing to dilute the Galaxy brand by releasing the same phone in multiple form factors, it’s another thing altogether to release a phone that looks exactly like your flagship device, except that it only runs Java applications.

    Mobile World Congress is in two weeks. We’re definitely going to grill Samsung about this.

    Update: And here’s a link to the official press release. All the REX phones lack 3G.

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    Comments

    • Silencer

      Exactly the same? Exactly? “You Keep Using That Word, I Do Not Think It Means What You Think It Means”

      • Stefan Constantinescu

        ???

        • Kormakur Danielsson

          Stefan, what the hell? This is as close to a non-story you can get. If you had a weekly roundup segment, this could be a footnote.

          “Slightly Galaxy like cellular device released by company that MAKES Galaxy devices. Device also carries TouchWiz, found in very wide range of said companies cellular devices.”

          • Stefan Constantinescu

            Thanks for reading my non-stories!

            • Kormakur Danielsson

              When someone says, “…looks exactly like the … No, we’re not joking.” Expect people to rant when it doesn’t.

            • Kormakur Danielsson

              I take “Non-story” back. But the rest stands. :)

    • Filip Justin

      What’s the big problem? Making cheap phones that look like a Galaxy doesn’t seem like an entirely bad decision. I’d see Indians and Chinese buying these devices like hotcakes..

      • FrazerMcIntosh

        While it may attract short-term sales where people associate the design with a high-end device, in the long run the brand is devalued. Over time people start to associate the design with a cheap, confusion and undesirable brand when cheap products share a very similar design to their high-end counterparts.

        • Random

          Looks nothing like an S III. Only someone who hasn’t actually seen an S III would even think it is in any way an “exact” look-alike.

          • FrazerMcIntosh

            I never said that the designs were exactly the same, but nevertheless that is irrelevant. Even someone who knows about phones, such as yourself, could potentially mistake the two devices at a glance. If you bought a phone that resembled an S3, and then find out that it doesn’t perform as well as an S3, would that, from the average consumer’s PoV, give you confidence in the quality of the S3?

      • Jatt

        we indians are much better then you here we buy on full prices not like u on 50 dollars contract

        and we max. are having galaxy or iphones……………

    • Christopher Sass

      Looks like a handsome smartphone to me. I’d buy my budding middle school child one of these if I had one.

    • Kormakur Danielsson

      - “It even has a skin that looks like TouchWiz”
      From the press release you linked, it IS touchwiz, touchwiz lite to be specific.

      Touchwiz is used in a VERY WIDE range of devices, FAR FAR from being exclusive to android, just look at this list: http://en.wikipedia.org/wiki/TouchWiz

      Looking at the still from the video embedded I’d say it looks nearly as much like my SGS3 as an iPhone 2G, except in white :)

    • http://www.facebook.com/ondhiyachirag Chirag Thakkar

      Are you really amazed.? Because it’s not first time Samsung has done…
      Almost all phones subsequent to their flagship follows same design… Like they did with galaxy s2…all phones like note, ace even low end galaxy y.

    • http://www.facebook.com/bhairavpardiwala Bhairav Pardiwala

      So is this a feature phone or an android phone

      Looks like this article is trying to say that this is a feature phone but why do something like this (samsung)?

      can you just load android onto it like the rest ? it IS free after all

    • Artur

      this looks like s3? seriously?

    • http://twitter.com/Illmatic_AC Fred 忍び

      Um, This thing looks nothing like the GS3. I does have similarities but definitely not “Exactly the Same”.

    • sammy davis

      Exactly the same? NOT EVEN CLOSE ! try again please.

    • Kevin Mular

      Androidauthority.com is front runner of Andriod loving Samsung hater

    • manithan

      why he is saying same like android ? while it is android

    • http://trapchan.blogspot.com trapchan

      maybe his definition of clone is everything with rounded corner and same color.

    • Marcus

      You guys are missing the point. Samsung isn’t content at being the number 1 Android manufacturer in the world. They want to be the number 1 phone manufacturer, period. There have been quite a few stories lately about the effects of the Galaxy brand on the Android brand. I think the concerns are valid. Once Samsung gets the world familiar with TouchWiz, their Nature UX, and the “look and feel” of the Samsung experience, it won’t matter what OS runs underneath. People will want the Samsung experience and Samsung will be able to provide it.

      Also, this is a very divergent philosophy from Apple where elitism and the individual are the prime doctrine of the iBrand. Samsung is basically commoditizing their experience. They’ve established their [smart]phone experience as a premium product that can hold it’s own next to Apple’s and in many ways surpass it. Now they’re giving that experience away to everyone, especially those customers who want to feel included in the premium world of smartphone users but can’t afford to. No matter what your budget, there will be a “Samsung Experience” device for you, whether it runs Android or not will be irrelevant. Their strategy is one of inclusiveness, taking their brand to the billions who can’t afford the iBrand.

      It’s brilliant. Just look at Amazon’s success usurping the Android identity in their Kindle line. Samsung is just taking the concept to the max.

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